Feel limited by Google Forms?
Upgrade to Tally for powerful, customizable forms that go beyond the basics.
Enjoy unlimited forms and submissions for free*, with advanced features that Google Forms can't match.
Which form builder to pick: Google Forms or Tally?
Google Forms, part of the popular Google Suite, is a go-to for many looking for a quick and simple form builder. Mainly because the form builder is already included with every Google Suite plan. But if you're looking for more than just the basics, Tally offers form customization that lets you control everything from form layouts and color schemes to button styles and input fields—all without needing any coding knowledge.
Our free plan also includes tools like payments, answer piping, and integrations with popular productivity apps—capabilities not found in Google Forms. Whether you're a student, freelancer, marketer, or business owner, Tally allows you to build everything from simple surveys to complex, multi-page forms.
* Subject to our fair use policy guidelines.
How do Tally and Google Forms compare?
Features | Tally | Google Forms |
Unlimited forms | ✅ Free | ✅ Free |
Unlimited responses | ✅ Free | ✅ Free |
Unlimited questions | ✅ Free | ✅ Free |
Multi-page forms | ✅ Free | ✅ Free |
Column layout | ✅ Free | ❌ |
Form design (font, colors, background) | ✅ Free | ✅ Free to change font and background color |
Add a logo or cover image | ✅ Free | ✅ Free |
Text formatting | ✅ Free | ✅ Free |
Form templates | ✅ Free | ✅ Free for limited options |
Embed images and video | ✅ Free | ✅ Free |
Embed audio, maps, online files & more | ✅ Free | ❌ |
Embed forms online | ✅ Free | ✅ Free |
Close forms on limit or date | ✅ Free | ❌ |
Prevent duplicate submissions | ✅ Free | ✅ Free, but respondents must sign in to Google |
Receive file uploads | ✅ Free for 10MB/file | ✅ Free |
Conditional logic | ✅ Free | ✅ Free |
Accept payments | ✅ Free with 5% commission | ❌ |
Answer piping | ✅ Free | ❌ |
Hidden fields | ✅ Free | ❌ |
Calculations | ✅ Free | ❌ |
Custom Thank You screens | ✅ Free | ✅ Free, single message without design options |
Multiple language support | ✅ Free | ❌ |
RTL (right-to-left) support | ✅ Free | ❌ |
Redirect on completion | ✅ Free | ❌ |
Self email notifications | ✅ Free | ✅ Free |
Respondent email notifications | ✅ $29/mo | ✅ Free, but not customizable |
Send email notifications from a custom domain | ✅ $29/mo | ❌ |
reCAPTCHA | ✅ Free | ❌ |
Two-factor authentication (2FA) | ✅ Free | ✅ Free |
Password-protected forms | ✅ Free | ❌ |
Country detection | ✅ Free | ❌ |
Email verification | ✅ $89/mo | ✅ Free, requires Google sign-in and limits to 1 response |
Airtable integration | ✅ Free | ✅ Free |
Make integration | ✅ Free | ✅ Free |
Notion integration | ✅ Free | ❌ |
Slack integration | ✅ Free | ❌ |
Webhooks | ✅ Free | ❌ |
Zapier integration | ✅ Free | ✅ Free |
Google Analytics integration | ✅ $29/mo | ✅ Free |
Meta Pixel integration | ✅ $29/mo | ❌ |
Removal of branding | ✅ $29/mo) | ❌ |
Custom domains | ✅ $29/mo | ❌ |
Custom link preview | ✅ $29/mo | ❌ |
Code injection | ✅ $29/mo | ❌ |
Unlimited file uploads | ✅ $29/mo | ✅ By purchasing additional storage |
No commission on payments | ✅ $29/mo | ❌ No built-in payments |
Team collaboration | ✅ $29/mo — unlimited | ✅ Free |
Workspaces | ✅ $29/mo | ✅ Free |
Custom CSS | ✅ $29/mo | ❌ |
Partial submissions | ✅ $29/mo | ❌ |
Submissions data retention | ✅ $89/mo | ✅ $21.60/mo |
Why choose Tally over Google Forms?
Tally
Tally offers unlimited forms and responses for free. However, Tally includes most of its advanced features at no cost, allowing you to create and share professional forms with greater capabilities than Google Forms.
For additional business features like team workspaces or advanced customization, Tally Pro is available for $29/month. If you need email verification or submissions data retention control, Tally Business covers it for $89/month.
Google Forms
Google Forms is free for unlimited forms and responses, similar to Tally. However, it’s part of the Google Suite and requires a Google account.
Upgrading to a paid Google Workspace plan increases file upload storage and gives access to online support. But, unlike Tally’s Pro plan, the upgrades don’t unlock any additional form features.
Tally
Tally's editor is simple and intuitive. To insert content blocks, you can type or select from our quick block insert menu.
You can then drag and drop any content blocks, easily creating multi-column layouts and reordering elements. If you're familiar with Notion, you'll feel right at home with the Tally editor.
Google Forms
Google Forms has a straightforward but slightly dated interface. You can click to insert new question blocks or rearrange their order.
However, the layout options are limited for anything beyond basic forms. You can't create multi-column designs or significantly change the form's structure besides adding section breaks.
Tally
We've built Tally to be both accessible and powerful, even on the free plan. Easily create sophisticated forms with advanced logic, calculated fields, and custom ending screens.
Our free plan includes everything for professional forms, including duplicate submission prevention. If you need more, our Pro plan adds features like custom CSS, custom domains, and team workspaces.
Google Forms
Google Forms offers a solid foundation for basic surveys but falls short if you need more advanced functionality.
Features like accepting payments, answer piping, or embedding online content are unavailable. Google Forms does offer duplicate submission prevention, but respondents need to sign in to Google, which may deter some users.
Do more with Tally
You'll find that even upgrading to a paid Google Workspace account doesn't give you more form features, just more storage and direct customer support. Tally, on the other hand, offers more advanced features—and for free. If you need that little bit extra, you can upgrade to unlock even more. Here are just some of the features Tally offers:
Single and multi-page forms
Create single-page, multi-page, or mixed forms—the choice is yours!
Embed online content
Embed YouTube, Calendly, Maps, and more for interactive forms.
Templates designed for you
Start from scratch or explore templates specifically created for your use case.
FAQs
Are Google Forms free?
Google Forms is completely free to use and comes bundled with every Google account. There are no limits on the number of forms you can create or responses you can collect. However, you need to upgrade to a paid Google Workspace plan for additional storage (useful for file uploads) or access to direct customer support.
Can anyone use Google Forms?
Anyone with a Google account can use Google Forms. The form builder is user-friendly and accessible for individuals, students, educators, and professionals. However, if you’re looking for more advanced features or customization, you might find Google Forms limiting compared to dedicated form builders like Tally.
Can I use Google Forms for large-scale projects?
While Google Forms allows unlimited responses, it may not be the best choice for very large-scale projects. It offers basic data collection and analysis tools but, at the same time, lacks advanced features to manage and process large data volumes. For extensive projects, you might need to export data to other tools.
Can I embed content on Google Forms?
You can embed images and YouTube videos in your Google Forms. However, you can't embed audio files, PDFs, maps, Calendly widgets, or other types of rich media content that would make your forms more interactive.
Does Google Forms provide customer support?
Google Forms offers self-help resources and community forums for free users. Direct customer support is only available for paid Google Workspace customers. If you're using the free version, you'll need to rely on Google's help documentation and user communities for assistance.
Can I use Google Forms to schedule appointments?
Google Forms doesn't have built-in appointment scheduling functionality. While you can create a form to collect availability preferences, it doesn't automatically sync with calendars or manage time slots. You also can’t embed schedule widgets like Calendly.
Do Google Forms grade quizzes?
Yes, Google Forms has a built-in quiz feature that can automatically grade multiple-choice and checkbox questions. It can provide immediate feedback to respondents and collect scores. However, it's limited when it comes to more complex grading or a custom ending screen.
