Insights help you understand both how your forms perform and what your respondents are telling you. Visualize answers as charts, get automatic NPS and CSAT scores, track visits and traffic sources, and see where respondents drop off, all from the
Insights tab.
✔️ Visualize answers with charts
✔️ Measure NPS & CSAT automatically
✔️ Track key metrics
✔️ Analyze friction points
Answer analytics
This feature is currently in beta, and will soon be available to all Tally users.
Open any published form and click
Insights to visualize your form responses as charts, averages, and automatic scores. For multiple choice, checkboxes, dropdown, and multi-select questions, you'll see a bar chart by default, or switch to a pie chart with one click. The top answers are shown directly, with the rest grouped as Other, hover and click See all to expand the full list.
NPS and CSAT scores
Linear scale questions with a 0–10 range automatically get an NPS score, and 5-star rating questions automatically get a CSAT score, calculated from your responses so you can track sentiment at a glance.
Learn more about measuring NPS and measuring CSAT, or use our NPS survey template or CSAT survey template.
Visit analytics
The
Visits tab shows how many people are landing on your form and where they’re coming from, giving you a clear view of your reach and audience behavior.
What you’ll see:
- Visits: The total number of times your form has been viewed.
- Submissions: The number of submitted responses.
- Unique respondents: The number of unique respondents who submitted your form.
- Median visit duration: The median time respondents spent on your form, whether or not they submitted it.
- Time-based activity graphs: Graphs showing visits and submissions over time.
Traffic breakdown:
- Traffic sources: Where visitors came from (e.g. direct, search engines, referrals).
- Devices: Desktop, mobile, or tablet.
- Locations: Countries and cities where your visitors are based.
- Browsers: Which browsers your audience is using.
- Operating systems: Platforms like Windows, macOS, iOS, and Android.
You can view visit data from the past 7 days for free. For extended historical data, upgrade to Tally Pro.
Our analytics system uses data aggregation for time frames longer than 7 days, which can reduce accuracy across all visit metrics. This can lead to missing or inconsistent details compared to shorter time frames, like the last 7 days.
Drop-off analytics
Drop-off analytics is a Tally Pro feature.
The
Question drop-off tab helps you understand where users leave your form, so you can identify friction points and improve completion rates.
Here’s what you’ll find:
- Started answering: How many respondents began filling out the form.
- Completions: How many respondents successfully submitted the form.
- Completion rate: The percentage of form viewers who completed it.
- Completion duration: The median time it took respondents to complete the form.
Below the summary stats, you’ll see a step-by-step breakdown of your form questions, including:
- Views per question: How many respondents reached each question.
- Answer count: How many respondents responded to that question.
- Drop-off rate: The percentage and number of respondents who abandoned the form at that step.
What is a drop-off?
A drop-off is counted when someone starts filling out your form but leaves before completing it. The drop-off is attributed to the last question they were on when they left — think of it as "where in the form they got stuck." People who view your form but never interact with it are not counted in drop-off stats.
How is the drop-off rate calculated?
It's the percentage of respondents who started your form, reached that question, and left without completing the form.
Tips for reducing drop-off
A high drop-off rate may indicate confusion, friction, or lack of relevance. If you notice respondents are abandoning your form at a specific point, try these strategies to keep them moving forward:
🧠 Make questions easier to answer
- Rephrase long or complex questions for clarity.
- Mix question types to avoid repetition — alternate between open text and predefined choices.
- Reduce the number of required fields to lower the effort.
🎯 Keep it relevant and focused
- Use conditional logic to show only questions that matter to each respondent.
- Move sensitive or optional questions toward the end of the form.
- Split longer forms into multiple pages or steps to reduce overwhelm.
✨ Improve the user experience
- Enable the progress bar so respondents know how far they’ve come.
- Use engaging copy that feels conversational and welcoming.
- Design an attractive, user-friendly form.
- Pre-fill known information using hidden fields and answer piping to save respondents’ time.
FAQ
What question types can I see charts for?
Charts are available for multiple choice, checkboxes, dropdown, multi-select, matrix, rating, and linear scale questions. Ranking questions show an aggregated order instead of a chart.
Does Tally calculate NPS and CSAT automatically?
Yes. Any 0–10 linear scale question automatically generates an NPS score, and any 5-star rating question generates a CSAT score. Read more in our NPS guide and CSAT guide.
Is Answer analytics free?
Yes. Answer analytics is free for all Tally users. Drop-off analytics requires Tally Pro.
How far back can I see data in Insights?
Answer analytics has no time limit, you can see charts and scores across all your responses, at any time. Visit data is available for the past 7 days on the free plan, with extended history on Tally Pro. Drop-off analytics is a Pro-only feature.
Are Tally's form insights privacy-friendly?
Yes. Tally's form insights use aggregate data only, no cookies, no personal data, and no cross-device tracking.