Webhooks

With webhooks, you can instantly send information to another app or URL after a trigger, like a Tally form submission. This instant notification lets you build automated workflows to take action on form entries.

Webhooks are available for free to all Tally users.

How it works Add a webhook Endpoint URL Add a signing secret Add HTTP headers Request failure and retries Manage webhooks Example webhook event

If you're instead looking for a non-technical way to sync Tally form submissions with other apps, check out our Zapier, Make, Pipedream or Integrately integrations.

How it works

Webhooks send notifications to a specified URL when triggered by an event. The event trigger is a new form submission. When someone submits a Tally form, a notification containing the response data gets sent to your URL in JSON format via a POST request.

Add a webhook

Publish your form and go to the Integrations tab. Click Connect to Webhooks.

You’ll be prompted to configure your webhook endpoint.

Endpoint URL

For the endpoint URL, set up an HTTP or HTTPS endpoint that can accept webhook requests with a POST method:

Handles POST requests with a JSON payload

Returns a successful status code (2XX) within 10 seconds

A webhook endpoint has a 10-second timeout to process and respond to a new submission. If the processing takes longer, it's advisable to call another service internally. This enables the endpoint to swiftly send a successful status code to Tally. The separate service can then handle the processing of the submission without delaying the webhook response.

Add a signing secret

You can secure your webhook by using a signing secret to verify that Tally generated a webhook request and that it didn’t come from a server acting like Tally.

When this option is enabled, the webhook requests will contain a Tally-Signature header. The value of this header is a SHA256 cryptographic hash of the webhook payload.

Learn how to implement SHA256 webhook signature verification.

Express.js example


const app = express();

app.use(express.json());

app.post('/webhook', (req, res) => {
  const webhookPayload = req.body;
  const receivedSignature = req.headers['tally-signature'];

  // Replace 'YOUR_SIGNING_SECRET' with your signing secret
  const yourSigningSecret = 'YOUR_SIGNING_SECRET';

  // Calculate the signature using the signing secret and the payload
  const calculatedSignature = createHmac('sha256', yourSigningSecret)
    .update(JSON.stringify(webhookPayload))
    .digest('base64');

  // Compare the received signature with the calculated signature
  if (receivedSignature === calculatedSignature) {
    // Signature is valid, process the webhook payload
    res.status(200).send('Webhook received and processed successfully.');
  } else {
    // Signature is invalid, reject the webhook request
    res.status(401).send('Invalid signature.');
  }
});

app.listen(3000, () => console.log('Server is running on port 3000'));

Add HTTP headers

You can optionally configure custom HTTP headers that will be sent with each webhook request. Click Add HTTP headers and enter the header name and value.

Request failure and retries

If a webhook endpoint fails to return a successful status code (2XX) within a 10-second window, we employ a retry mechanism to attempt delivery of the submission. Here is the sequence of retries:

The first retry occurs after 5 minutes

If the first retry fails, the second retry is scheduled after 30 minutes

If the second retry fails, the third retry is scheduled after 1 hour

If the third retry fails, the fourth retry is scheduled after 6 hours

If the fourth retry fails, the fifth retry is scheduled after 1 day

If, after all five retries, no successful status code is received, and no other successful event has been sent to the webhook endpoint in the meantime, the webhook will be automatically disabled.

Manage webhooks

You will see the active webhook URLs in your published form dashboard. You can connect unlimited webhook URLs and pause them by clicking the toggle.

Click 🕔 next to your active webhook to see the events log. This log contains all requests made to your webhook endpoint.

Click 🖊 to edit or 🗑 to remove the webhook.

Example webhook event

This example event contains every type of field that Tally supports. You can also use this free tool to test the requests to your webhook endpoint.


POST /[webhook_url] HTTP/1.1
User-Agent: Tally Webhooks
Content-Type: application/json


{
  "eventId": "a4cb511e-d513-4fa5-baee-b815d718dfd1",
  "eventType": "FORM_RESPONSE",
  "createdAt": "2023-06-28T15:00:21.889Z",
  "data": {
    "responseId": "2wgx4n",
    "submissionId": "2wgx4n",
    "respondentId": "dwQKYm",
    "formId": "VwbNEw",
    "formName": "Webhook payload",
    "createdAt": "2023-06-28T15:00:21.000Z",
    "fields": [
      {
        "key": "question_mVGEg3_8b5711e3-f6a2-4e25-9e68-5d730598c681",
        "label": "utm_campaign",
        "type": "HIDDEN_FIELDS",
        "value": "newsletter"
      },
      {
        "key": "question_nPpjVn_84b69d73-0a85-4577-89f4-8632632cc222",
        "label": "Score",
        "type": "CALCULATED_FIELDS",
        "value": 20
      },
      {
        "key": "question_nPpjVn_d8ad6961-4931-4737-b814-dda344f64391",
        "label": "Type",
        "type": "CALCULATED_FIELDS",
        "value": "Hard"
      },
      {
        "key": "question_3EKz4n",
        "label": "Text",
        "type": "INPUT_TEXT",
        "value": "Hello"
      },
      {
        "key": "question_nr5yNw",
        "label": "Number",
        "type": "INPUT_NUMBER",
        "value": 10
      },
      {
        "key": "question_w4Q4Xn",
        "label": "Email",
        "type": "INPUT_EMAIL",
        "value": "[email protected]"
      },
      {
        "key": "question_3jZaa3",
        "label": "Phone number",
        "type": "INPUT_PHONE_NUMBER",
        "value": "+32491223344"
      },
      {
        "key": "question_w2XEjm",
        "label": "Website",
        "type": "INPUT_LINK",
        "value": "example.com"
      },
      {
        "key": "question_3xrXrn",
        "label": "Date",
        "type": "INPUT_DATE",
        "value": "2023-06-28"
      },
      {
        "key": "question_mZ8jow",
        "label": "Time",
        "type": "INPUT_TIME",
        "value": "12:00"
      },
      {
        "key": "question_3Nrpl3",
        "label": "Long text",
        "type": "TEXTAREA",
        "value": "Hello world"
      },
      {
        "key": "question_3qL4Gm",
        "label": "Multiple choice",
        "type": "MULTIPLE_CHOICE",
        "value": [
          "e7bfbbc6-c2e6-4821-8670-72ed1cb31cd5"
        ],
        "options": [
          {
            "id": "ec321dc4-b50d-4270-8df0-0e38c898762a",
            "text": "Not started"
          },
          {
            "id": "e7bfbbc6-c2e6-4821-8670-72ed1cb31cd5",
            "text": "In progress"
          },
          {
            "id": "2ff233ad-ad78-42ee-b51f-57b54a55bd3e",
            "text": "Done"
          },
          {
            "id": "3f378bb3-30e2-4e55-a30c-c2b28fe0d9db",
            "text": "Blocked"
          }
        ]
      },
      {
        "key": "question_wQ1K7w",
        "label": "Checkboxes",
        "type": "CHECKBOXES",
        "value": [
          "cb33303b-4e9d-4bb3-8b51-f16acbf573fe",
          "b42d4e8c-bdb6-4c82-b749-906706c251ff"
        ],
        "options": [
          {
            "id": "9bbb6bd7-1e3b-4e48-b4b9-a221d5aad87e",
            "text": "Soccer"
          },
          {
            "id": "cb33303b-4e9d-4bb3-8b51-f16acbf573fe",
            "text": "Swimming"
          },
          {
            "id": "b42d4e8c-bdb6-4c82-b749-906706c251ff",
            "text": "Skiing"
          }
        ]
      },
      {
        "key": "question_wQ1K7w_9bbb6bd7-1e3b-4e48-b4b9-a221d5aad87e",
        "label": "Checkboxes (Soccer)",
        "type": "CHECKBOXES",
        "value": false
      },
      {
        "key": "question_wQ1K7w_cb33303b-4e9d-4bb3-8b51-f16acbf573fe",
        "label": "Checkboxes (Swimming)",
        "type": "CHECKBOXES",
        "value": true
      },
      {
        "key": "question_wQ1K7w_b42d4e8c-bdb6-4c82-b749-906706c251ff",
        "label": "Checkboxes (Skiing)",
        "type": "CHECKBOXES",
        "value": true
      },
      {
        "key": "question_n9BqQm",
        "label": "Dropdown",
        "type": "DROPDOWN",
        "value": [
          "6010d529-62a5-484d-bb03-dcbcbfc76f0b"
        ],
        "options": [
          {
            "id": "260c201f-1c52-4f2d-af88-78f21576bc46",
            "text": "Easy"
          },
          {
            "id": "6010d529-62a5-484d-bb03-dcbcbfc76f0b",
            "text": "Hard"
          }
        ]
      },
      {
        "key": "question_meMqem",
        "label": "Multi-select",
        "type": "MULTI_SELECT",
        "value": [
          "00a9c1c2-ff96-43d1-8d68-2e109f689680",
          "f75280b0-4311-42dd-8542-e76b54b2ad15"
        ],
        "options": [
          {
            "id": "f75280b0-4311-42dd-8542-e76b54b2ad15",
            "text": "Golf"
          },
          {
            "id": "00a9c1c2-ff96-43d1-8d68-2e109f689680",
            "text": "Surf"
          },
          {
            "id": "08cf2b34-5cd3-483a-9ec7-af08f8fe11da",
            "text": "Climbing"
          }
        ]
      },
      {
        "key": "question_nW2ONw",
        "label": "File upload",
        "type": "FILE_UPLOAD",
        "value": [
          {
            "id": "5mDNqw",
            "name": "Tally_Icon.png",
            "url": "https://storage.googleapis.com/tally-response-assets-dev/vBXMXN/34fd1ee5-4ead-4929-9a4a-918ac9f0b416/Tally_Icon.png",
            "mimeType": "image/png",
            "size": 16233
          }
        ]
      },
      {
        "key": "question_wa9QBw_price",
        "label": "Payment (price)",
        "type": "PAYMENT",
        "value": 9
      },
      {
        "key": "question_wa9QBw_currency",
        "label": "Payment (currency)",
        "type": "PAYMENT",
        "value": "USD"
      },
      {
        "key": "question_wa9QBw_name",
        "label": "Payment (name)",
        "type": "PAYMENT",
        "value": "Alice Smith"
      },
      {
        "key": "question_wa9QBw_email",
        "label": "Payment (email)",
        "type": "PAYMENT",
        "value": "[email protected]"
      },
      {
        "key": "question_wa9QBw_link",
        "label": "Payment (link)",
        "type": "PAYMENT",
        "value": "https://dashboard.stripe.com/payments/[PAYMENT_ID]"
      },
      {
        "key": "question_m6L8kw",
        "label": "Rating",
        "type": "RATING",
        "value": 4
      },
      {
        "key": "question_w7qRZm",
        "label": "Ranking",
        "type": "RANKING",
        "value": [
          "79dbe95e-a895-4f0a-9e07-9865ddf4e4c5",
          "79597316-9ac4-4267-bb6f-1950fb5d1b7e",
          "58745e02-3e10-4b0e-bf6b-f6901caf7068"
        ],
        "options": [
          {
            "id": "79597316-9ac4-4267-bb6f-1950fb5d1b7e",
            "text": "Apple"
          },
          {
            "id": "79dbe95e-a895-4f0a-9e07-9865ddf4e4c5",
            "text": "Pear"
          },
          {
            "id": "58745e02-3e10-4b0e-bf6b-f6901caf7068",
            "text": "Banana"
          }
        ]
      },
      {
        "key": "question_wbq5L3",
        "label": "Linear scale",
        "type": "LINEAR_SCALE",
        "value": 7
      },
      {
        "key": "question_wAz7Dn",
        "label": "Signature",
        "type": "SIGNATURE",
        "value": [
          {
            "id": "63lyBw",
            "name": "ca8f2e11-f99a-4042-b872-0888811b8118.png",
            "url": "https://storage.googleapis.com/tally-response-assets-dev/vBXMXN/signatures/ca8f2e11-f99a-4042-b872-0888811b8118.png",
            "mimeType": "image/png",
            "size": 7646
          }
        ]
      },
      {
        "key": "question_mBazQn",
        "label": "Matrix",
        "type": "MATRIX",
        "value": {
          "98618291-f36d-4743-9393-b67bca0d1ef2": [
            "77be6b60-3b56-4db0-b39b-deb2d8243ea1"
          ],
          "53c86017-bdd4-4a41-b501-4f389dfec300": [
            "dcdfcafd-d544-4d5b-b50b-8d3b41a240ea"
          ]
        },
        "rows": [
          {
            "id": "98618291-f36d-4743-9393-b67bca0d1ef2",
            "text": "Quality"
          },
          {
            "id": "53c86017-bdd4-4a41-b501-4f389dfec300",
            "text": "Speed"
          }
        ],
        "columns": [
          {
            "id": "cf0a72b5-5b7b-4068-9eff-3e03eed58100",
            "text": "Unsatisfied"
          },
          {
            "id": "dcdfcafd-d544-4d5b-b50b-8d3b41a240ea",
            "text": "Neutral"
          },
          {
            "id": "77be6b60-3b56-4db0-b39b-deb2d8243ea1",
            "text": "Satisfied"
          }
        ]
      }
    ]
  }
}