Branding Questionnaire by magier

Time for new branding or a brand refresh? 

This is a branding questionnaire that our team uses at magier when working with design clients on branding projects. 

If you're the designer or a marketer briefing a design team, this form will help you get on the same page.

With it, you can:

✅ Gather key brand insights (story, audience, values, and aesthetics).

✅ Define logo preferences.

✅ Align on fonts, colors, and brand personality.

Get all the right details upfront – to get the heavy lifting out of the way and get faster into the creative flow.

👉 Duplicate & customize to fit your workflow.

Created by magier – the go-to creative team subscription for startups & marketers.

Branding Questionnaire by magier

What’s your company name?

What’s the story behind it?

Does your brand have a tagline?

Who is your ideal customer/audience?

Where will your logo primarily appear?

What are the feelings that you’d like your logo to evoke?

How do you want people to describe your brand aesthetic?

What type of logo do you need?

Select the logos you like

Select the logos you dislike

Select the fonts you like

Select the fonts you dislike

Is there a color you'd like to include in your brand visual identity?

Is there a color you'd like to exclude from your brand visual identity?

Anything else you'd like to mention?