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Hulken - Brand & Marketing Manager

New York, NY  |  Full-Time  |  Hybrid
Reports to: Chief Brand Officer Compensation: $80,000 – $100,000

Who We Are

Hulken is the original rolling tote, built to make schlepping easier, now used everywhere from film sets to city streets.

What started as a utility product has become a visible part of how people move through their day. You’ll spot Hulken behind the scenes at photoshoots, backstage at events, in grocery aisles, and in cities around the world, adopted by people who need to carry a lot and want to do it well.

We’re a fast-growing, family-run brand with retail presence including Target, The Container Store, and MoMA Design Store, and an expanding pipeline of brand partnerships and collaborations. We’re a small, tight-knit team that moves fast, cares deeply about brand, and is building something with real cultural momentum.

We’re at a pivotal moment, growing fast enough that our team leaders can no longer be everywhere at once. That’s where you come in.

The Role

This is a right-hand role to our Chief Brand Officer. You’ll take some meaningful weight of marketing execution off her plate. You’re the person who makes sure every launch, collab, and campaign lands the way it was envisioned, without having to be asked twice.

This isn’t a role where you wait for direction. You’ll own things end-to-end, keep the whole team informed without being prompted, and bring enough marketing instinct to know when something needs more thought and enough operational rigor to actually get it done.

Is This You?

If you need a fully defined playbook before you can move, this probably isn’t the role for you. If you get energy from building the playbook (and making sure everyone else is following it), keep reading.

This is a marketing role, not a project management role. We want someone who thinks like a marketer first and brings structure as a natural strength, not as their entire identity. 

What You'll Own

• Go-to-market execution: when we’re launching a new product or collab, you’re the one making sure every asset, approval, and team member is aligned before launch day. You’ll build and maintain the launch blueprints, coordinate across channels (email/SMS, organic social, creative), and drive it across the finish line.

• Brand collaboration ownership: managing the full lifecycle of a brand partnership — shoots, packaging, marketing calendars, gifting, and creator/affiliate planning — as the central point of contact across all parties to keep stakeholders aligned and nothing falling through the cracks..

• Creative operations oversight: managing the end-to-end flow of creative assets across campaigns and collaborations, including asset organization, version control, storage, and ensuring the right files are accessible to the right teams at the right time. 

• Day-to-day vendor management: handling approvals and communications with our agency partners (email/SMS, organic social, creative), flagging only what truly needs Chief Brand Officer attention.

• Team information hub: keeping project documentation, statuses, and key details organized and accessible so anyone on the team can find what they need without having to ask.

• Cross-team coordination: acting as the connective tissue between marketing, operations, e-commerce, and external partners. Proactively communicating status, surfacing blockers early, and closing the loop on everything.

What We're Looking For

• 3–5 years in marketing, brand, or growth at a D2C, CPG, or lifestyle brand, ideally fashion-adjacent or culture-forward. Think mid-market or “glossy D2C,” not big luxury corporate.

• A degree in a relevant field is great, but we weigh experience and portfolio over credentials.

• Genuinely passionate about brand and culture. You follow this world because you love it, not just because it’s your job.

• Independently driven and proactively communicative. You don’t wait to be asked for an update. You keep people informed, flag issues before they become problems, and make your work visible.

• Deeply organized with a bias for action. You see the details others miss and you follow through every single time.

• Comfortable working across tools like ClickUp, Klaviyo or a similar email platform, and a social planning and analytics tool (Later, Planoly, Dash etc.). Familiarity with Google Analytics and Notion is a strong plus. We're an AI-forward team and expect you to actively use tools that make your work faster and smarter.

• Responsive and reachable. We move fast and communicate primarily over Slack, and staying looped in and responsive during working hours is part of how this team functions

• Based in New York and ready to be in-person. This role works best when you’re in the room.

Compensation & Benefits

$80,000 – $100,000, commensurate with experience.

We’re building something meaningful and want to compensate people who are serious about contributing to it. Salary is based on experience and scope, with room to grow as the role and company do.

• Health insurance: medical 

• PTO: unlimited

 

This is an individual contributor role with no direct reports. 

We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.
Applicants must be authorized to work in the United States. We are not able to sponsor work visas at this time.

Apply

Tell us a bit more about yourself

Are you able to work on location in New York City? Only candidates who live in the area or will relocate will be considered.

Tell us about a brand collaboration or campaign you’ve worked on that you’re proud of, and what your role was in making it happen.

We'd also love to hear your take on this: who would you collab with for Hulken and why? Pitch us a couple of brand partnerships you think make sense — who, why, and how you’d bring it to market.

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