Client Beauty Brand Discovery Form

Please complete this questionnaire so I can better understand your business, goals, style, and the direction you want your brand to grow. Your answers will help me create branding that feels aligned, intentional, and successful for your business.

What is your full Name?

What is your business name?

Business Phone Number

Type of Business/ Service

Tell me about your business in a few sentences

What Services do you offer?

How long have you been in business?

What makes your business special or different from others in your area?

What are you hoping to achieve with your new branding?

What is your biggest business goal over the next 6 months?

Who is your ideal client?

What type of clients do you want more of?

What kind of clients do you not want to attract?

Choose the words that best describe the brand you want to build.

If your brand could be described in 3 words, what would they be?

What kind of feeling do you want your brand to give?

What colors are you naturally drawn to for your brand?

Are there any colors you do not want used?

Which visual direction feels closest to your brand?

What type of logo do you prefer?

What would you like your logo to include?

What brands, businesses, or aesthetics inspire you?

Who are your competitors?

What do you like about their brand?

Services and Client Experience

What are your three most important services?

What service do you want to be known for?

Describe the experience you want clients to have with your business.

Examples: relaxing, polished, luxurious, friendly, efficient, exclusive

Do you currently have a Google Business Profile?

Do you currently have a website?

Do you use an online booking platform?

If yes, which booking platform do you use?

Examples: GlossGenius, Vagaro, Fresha, Square, Booksy, StyleSeat

Do you already own a domain name?

What pages do you think you need on your website?

What is the main action you want people to take when they visit your website?

Do you have professional photos of your work?

Do you have brand photos of yourself or your space?

Do you have testimonials or reviews?

Do you already have written service descriptions and pricing ready?

What are you interested in?

When would you like to launch?

Is there a deadline tied to an event, opening, move, or rebrand?

What budget range are you comfortable investing in this project?

Thank you for completing your questionnaire. Your answers will help me create branding that feels aligned with your business, goals, and style. I’ll review everything and follow up with next steps soon.