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Animal Crossing: New Horizons player survey

Hi! Welcome to my Animal Crossing: New Horizons project survey!

I'm Alice and I'm a user researcher based in Finland interested in how players experience home in digital spaces. I'm doing this study for academic purposes and I'm not affiliated to Nintendo. This survey will be completely anonymous and will only ask for your Discord handle if you'd like to participate to the second part of my research.

The second part consists of a visit to your island, where you show me around and tell me more about your experience as a player. This option requires a Nintendo Online Membership for all parties involved.
The survey will take about 4-6 minutes to complete. Let's begin!

How long have you been playing Animal Crossing: New Horizons?

How long have you been playing Animal Crossing: New Horizons?
A
B
C
D

What is your region?

Indicate your current region of residence
What is your region?
A
B
C
D
E
F
G
H
I
J

When did you last play Animal Crossing: New Horizons?

When did you last play Animal Crossing: New Horizons?
A
B
C
D
E

When you were playing, how often did you typically play?

When you were playing, how often did you typically play?
A
B
C
D
E
F

Compared to when you first started playing, how engaged with the game would you say you are?

Compared to when you first started playing, how engaged with the game would you say you are?
A
B
C

What do you think has driven that change?

Are you still on your original island, or have you restarted it at some point?

Are you still on your original island, or have you restarted it at some point?
A
B
C

If restarted: How many times have you restarted, and did you keep the same island concept/theme, or have you started completely fresh each time?

An example of island theme: cottage core, halloween, all-pink

Have you ever felt reluctant to make a big change to your island, or found it hard to restart? If so, what held you back?

What best describes your island?

What best describes your island?
A
B
C
D
E
F

If none sound like it, then what does?

Which of these sound more like your playing style?

Which of these sound more like your playing style?
A
B
C
D
E
F
G
H
I

Do you have an in-game routine?

Do you have an in-game routine?
A
B

Which of these actions do you always do?

Which of these actions do you always do?

Are you part of any Animal Crossing communities online or offline, like trading groups, local play groups, Discord servers, Reddit groups, or Facebook groups?

Are you part of any Animal Crossing communities online or offline, like trading groups, local play groups, Discord servers, Reddit groups, or Facebook groups?
A
B

If yes: Which ones, and what do you get out of being part of them?

Do you feel the game gives you enough ways to connect with other players, or do you rely on outside communities to fill the gap?

Do you feel the game gives you enough ways to connect with other players, or do you rely on outside communities to fill the gap?
A
B
C
D

Tell me more about that.

Do you use external apps or planners alongside the game (things like Nookipedia, AC Companion, or island designer tools)?

Do you use external apps or planners alongside the game (things like Nookipedia, AC Companion, or island designer tools)?
A
B

If yes: Which ones do you use, and what do you use them for?

On a scale of 1-10, how engaged were you with Animal Crossing: New Horizons when you started playing it?

On a scale of 1-10, how engaged were you with Animal Crossing: New Horizons when you started playing it?

On a scale of 1-10, how engaged are you with Animal Crossing: New Horizons now?

On a scale of 1-10, how engaged are you with Animal Crossing: New Horizons now?

What's the main reason for your scores?

Think about a recent moment in the game where you felt impatient or almost gave up on something. What were you trying to do?

Which of these would most improve your experience? Pick up to 3.

Which of these would most improve your experience? Pick up to 3.

If something else: Tell me what you have in mind.

If you could add or change one thing about the game, what would it be and why?

Do you have a favourite villager? Who and what is it about them?

I'm inviting a small number of players to show me around their island while we have a relaxing chat about their experience with the game. Interested?

Note: This step requires an active Nintendo Online membership.
I'm inviting a small number of players to show me around their island while we have a relaxing chat about their experience with the game. Interested?
A
B
C

If interested, drop your Discord handle and I'll be in touch!

If you do not use Discord, leave a contact info that you feel comfortable sharing with me.

Thank you for participating!

Follow me on LinkedIn at Alice DEL FABRO to get updates on this study.