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Content Strategy Blueprint

Please tell us your first and last name

What is your business email address? (so we can communicate about your blueprint)

What does your business do, and who is your ideal customer? Describe in 2-3 sentences.

What is your #1 business goal for the next 90 days - more leads, more brand awareness, or more direct sales?

A
B
C

What stage is your business at?

A
B
C
D
E

Which channels are you currently active on (even inconsistently)?

What is your realistic content budget - in time and money? (e.g., 5 hours/week, $0 budget or 10 hours/week, $500/month

Name 1 or 2 competitors or brands whose content you admire - and why. (These can be outside your industry.)

What's your website URL or most active social profile?

Who does most of the marketing work at your business right now?

A
B
C
D
E

What is the one thing you wish your ideal customers understood about your business that they currently don't?

Have you tried content marketing before? If yes, what did you try, and what happened?

Describe one real customer you love serving. What do they do? What did they come to you frustrated about? What changed after working with you?

What does your business look like in 12 months if content marketing works? (Dream a little)

Is there anything about your industry's typical marketing that drives you crazy? Things you competitors do that feel wrong, lazy, or dishonest?

Are there any upcoming launches, events, seasons, or milestones in the next 90 days we should build your calendar around?

If you had to describe your brand's voice in three words, what would they be?

Anything else we should know? (Tone, constraints, upcoming launches, pet peeves, things you've tried that didn't work, competitor moves you're watching...)