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Law Firm Digital Growth Scorecard
How much growth is your law firm
leaving on the table
?
Answer 24 questions to uncover the gaps holding back your firm’s visibility, enquiries and new matters — then get a score and a plan tailored to your firm.
1. Strategy and positioning
Does your firm have clearly defined priority services or practice areas?
*
Does your firm have clearly defined priority services or practice areas?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your website clearly explain why clients should choose your firm?
*
Does your website clearly explain why clients should choose your firm?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Do you have a documented marketing plan for the next six months?
*
Do you have a documented marketing plan for the next six months?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Is your marketing focused on the types of matters you most want to win?
*
Is your marketing focused on the types of matters you most want to win?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
2. Website and conversion
Does every priority service or practice area have a strong standalone page on your website?
*
Does every priority service or practice area have a strong standalone page on your website?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does every lawyer have a dedicated profile page that clearly sets out their expertise, experience and contact details?
*
Does every lawyer have a dedicated profile page that clearly sets out their expertise, experience and contact details?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your website use clear calls to action that encourage prospective clients to take the next step?
*
Does your website use clear calls to action that encourage prospective clients to take the next step?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
To what extent does your firm have a regular process for reviewing and updating its website?
*
To what extent does your firm have a regular process for reviewing and updating its website?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
3. SEO and AI search
Is Google Search Console configured and actively used to monitor your firm’s search performance?
*
Is Google Search Console configured and actively used to monitor your firm’s search performance?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Has your firm identified the searches, questions and topics it should target online?
*
Has your firm identified the searches, questions and topics it should target online?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Are your website pages connected through a clear internal-linking structure?
*
Are your website pages connected through a clear internal-linking structure?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your website specifically answer the questions prospective clients are likely to ask Google or an AI search tool?
*
Does your website specifically answer the questions prospective clients are likely to ask Google or an AI search tool?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
4. Content and LinkedIn
Does your firm publish useful expert content consistently?
*
Does your firm publish useful expert content consistently?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Is your website content regularly repurposed into LinkedIn posts and other marketing materials?
*
Is your website content regularly repurposed into LinkedIn posts and other marketing materials?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Do your firm’s lawyers post or share useful professional content on LinkedIn at least once a week?
*
Do your firm’s lawyers post or share useful professional content on LinkedIn at least once a week?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your firm publish content in more than one format, such as articles, guides, videos, webinars or newsletters?
*
Does your firm publish content in more than one format, such as articles, guides, videos, webinars or newsletters?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
5. Digital Authority
Does your firm actively build relevant backlinks and third-party mentions?
*
Does your firm actively build relevant backlinks and third-party mentions?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Are your firm’s legal directory, association and professional profiles accurate and up to date?
*
Are your firm’s legal directory, association and professional profiles accurate and up to date?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your firm monitor its backlink profile and external mentions?
*
Does your firm monitor its backlink profile and external mentions?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your firm pursue relevant opportunities for expert commentary, contributed articles or media coverage?
*
Does your firm pursue relevant opportunities for expert commentary, contributed articles or media coverage?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
6. Analytics and ROI
Are website enquiries, phone clicks, email clicks and booking actions tracked properly?
*
Are website enquiries, phone clicks, email clicks and booking actions tracked properly?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your firm consistently record where new enquiries came from?
*
Does your firm consistently record where new enquiries came from?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your firm track which website pages and calls to action generate enquiries?
*
Does your firm track which website pages and calls to action generate enquiries?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Does your firm know which marketing activity is creating the strongest commercial opportunities?
*
Does your firm know which marketing activity is creating the strongest commercial opportunities?
A
Yes, fully in place
B
Partly in place
C
Planned but not implemented
D
No
Get your score
