Why Your Content Isn't Converting

ClarityScore

Yes, word for word, I've heard clients say it exactly

I know the general idea but not their exact wording

I could guess, but I've never confirmed it

I mostly talk about the solution, not sure how they'd describe the problem

I can list 2-3 specific things and why each one failed for them

I've never really thought about what they tried before me

I know it specifically and address it directly in my content

I haven't considered what they're afraid of

I don't think fear is relevant to what I teach

Yes, specific stage, specific struggle, specific context

Somewhat, I have a general category, not a specific situation

I could, but it changes depending on the post

My content is meant for coaches broadly, not one specific type

Yes, I know exactly what they want and can say it the way they would

I know generally what they want, but not in their specific words

I know the surface-level goal but not what it really means to them

I mostly focus on the problem, haven't thought about the specific outcome they want

In detail, the way they'd actually describe it to a friend

I mention it but move quickly into the advice

I mostly reference the problem in passing, not in detail

I usually start with the solution, not the problem

Clearly one specific type of person, every time

Sometimes specific, sometimes it could apply to anyone

Not really, it could apply to almost anyone