Let's Build a Brand

Still & Steady Co. takes on a limited number of branding clients each month to ensure every project receives the full creative and strategic attention it deserves. Fill out the form below completely — I review every application personally and will be in touch within 48 hours to schedule your complimentary discovery call.

This form takes approximately 8–10 minutes to complete. The more specific you are, the more prepared I will be to serve you well.

SECTION A — ABOUT YOU

What is your first and last name?

What is your business name?

What is the best email address to reach you?

What is your Instagram handle?

Do you have a current website? If so, drop the link here.

SECTION B — YOUR BUSINESS

Now let's get to know your business. These questions help me understand where you are, who you serve, and what you are building — so our discovery call is focused and productive from the first minute.

What best describes your business?

Coach or consultant

Photographer or videographer

Creative service provider (designer, copywriter, strategist)

Health, wellness, or fitness professional

Faith-based business or ministry

Online educator or course creator

Other service-based business

In one or two sentences, describe what you do and who you serve.

How long have you been in business?

Less than 6 months — I am launching or pre-launch

6–12 months — I am established but early

1–3 years — I am growing and scaling

3–5 years — I am established and evolving

More than 5 years — I am rebranding from an established foundation

What is your current monthly business revenue?

Pre-revenue — I have not started taking clients yet

Under $1,500 — I am in the early stages

$1,500–$3,500 — I am building momentum

$3,500–$7,000 — I am established and growing

$7,000–$15,000 — I am scaling

$15,000 or more — I am at a significant growth stage

Prefer not to share

What do you currently do in your business that no one else does quite the way you do it?

Think about your unique process, your approach, your personality, your story — what makes a client's experience with you genuinely different from working with someone else in your field?

SECTION C — YOUR CURRENT BRAND

This section helps me understand where your brand stands right now — honestly. There are no wrong answers here, and nothing you share will change how I respond to your application. I just need the full picture so I can serve you well.

How would you describe your current brand identity — logo, colors, fonts, and overall visual style?

I have a fully established, professional brand identity that is consistent everywhere

I have some brand elements but they are not cohesive or consistent

I created something myself and it has never felt quite right

I have nothing — I am starting completely from scratch

I had something professionally done before but I have outgrown it or it no longer fits

When you look at your current brand — your logo, your website, your social media — how does it make you feel?

Proud — it accurately represents who I am and the level I am at

Neutral — it is fine but not inspiring

Frustrated — it does not reflect my expertise or the quality of my work

Embarrassed — I actively avoid sharing it or apologize for it

Disconnected — it looks like someone else's brand, not mine

Where is your brand currently visible? Select everywhere that applies.

Website

Instagram

TikTok

Facebook

Email Marketing

Proposals and client documents

Physical materials (business cards, print, etc.)

Podcast cover art

YouTube channel

What is the single biggest problem your current brand is causing for your business right now?

e.g. I am losing premium clients to competitors who look more established, I feel like I cannot raise my prices because my brand does not support them, I am embarrassed to share my website in conversations.

Have you worked with a brand designer or creative agency before?

Yes — it was a great experience and I am ready to invest again

Yes — it was a mixed experience and I have some hesitations

Yes — it was a negative experience and I am cautious about investing again

No — this would be my first professional branding investment

SECTION D — YOUR BRAND VISION

This is the part most people enjoy most. Tell me about the brand you are dreaming of. Do not filter yourself — the more specific and honest you are here, the better the work we do together will be.

If your dream brand had a personality, how would you describe it? Give me exactly five words.

Which visual aesthetics feel most aligned with the brand you are building? Select up to four.

Editorial and luxury — clean, sophisticated, magazine-quality

Soft and feminine — gentle, warm, inviting, approachable

Bold and modern — strong, confident, high-contrast, unapologetic

Earthy and organic — natural textures, warm tones, grounded energy

Minimal and refined — less is more, white space, quiet elegance

Playful and vibrant — color, energy, personality, expressive

Classic and timeless — traditional, polished, enduring

Faith-centered and symbolic — intentional imagery, meaningful elements

I am not sure — I need guidance finding my visual direction

Describe three to five brands — in any industry — whose visual identity, energy, or overall feel you admire. Include links if you have them.

They do not need to be in your industry. They can be fashion brands, interior design accounts, other service providers, product companies — anything that gives me a sense of the aesthetic direction you are drawn to. The more specific, the better.

When your ideal client lands on your new website or Instagram for the first time, what do you want them to feel within the first five seconds?

SECTION E — YOUR IDEAL CLIENT

Your brand exists to speak to one specific person. The more clearly we understand her, the more effectively we can design a brand that makes her feel immediately seen. Take your time with this section.

Describe your ideal client in as much detail as you can.

What does your ideal client say about you after working with you?

SECTION F — PROJECT SCOPE

Let's get specific about what you actually need. This section helps me match you with the right service and prepare a tailored recommendation before our call.

Which branding services are you most interested in? Select everything that applies.

Brand Clarity Audit — an expert review of my current brand with a prioritized action plan ($350)

Brand Identity Package — complete visual identity: logo suite, colors, typography, brand style guide ($1,800–$3,500)

Brand Architect — full brand strategy plus visual identity plus content direction and 90-day launch strategy ($4,500–$7,500)

Website design as part of or following the brand project

Social media management to launch alongside or following the rebrand

I am not sure yet — I need guidance choosing the right starting point

Does your branding project include a new website or will the new brand be applied to an existing site?

Yes — I need a new website built to match the new brand

I have an existing website I will update myself using the new brand assets

I have a website designer I work with separately

I do not have a website yet and plan to build one after the brand is complete

I am not sure — let's discuss on the call

Do you have existing brand assets — logo files, brand photography, or visual elements — that need to be incorporated into or respected in the new brand?

Yes — I have strong existing assets that I want to build on

I have some assets but I am open to refreshing or replacing everything

No — I am starting completely from scratch

I have assets but they are inconsistent and I want to start fresh

Is there anything about your current brand that you absolutely love and want to keep or carry forward?

SECTION G — INVESTMENT AND TIMELINE

Being transparent about investment and timing helps me make sure we are the right fit before we get on a call. No surprises here — ever.

What is your budget for this branding project?

Under $500 — I am exploring entry-level options

$500–$1,000 — I have a limited budget and want to make the most of it

$1,000–$2,000 — I am ready for a professional brand investment

$2,000–$4,000 — I am committed to a full brand identity project

$4,000–$8,000 — I am ready for a comprehensive brand strategy and identity

$8,000 or more — I am making a significant brand investment

I am not sure what is appropriate for what I need

How do you think about investing in your brand right now?

I am ready to commit — I have been planning this investment for a while

I am seriously considering it — a discovery call would help me decide

I am gathering information and comparing options before I commit

I need to see more examples and proof before I invest

I know I need this but I need to align the timing with my cash flow

When are you hoping to begin this project?

As soon as possible — I am ready to start immediately

Within the next 30 days

Within the next 60–90 days

I am planning for later this year — no rush

I am still deciding and have no timeline yet

Is there a specific launch, business milestone, or deadline driving your timeline?

e.g. I am launching a new coaching program in October and want the rebrand complete before the launch campaign begins. I am speaking at an event in August and want my brand updated before then.

SECTION H — DEEPER VISION

These final questions are my favorite to read. They help me understand not just what you need — but why it matters. Take your time here. I read every word.

Where do you see your business in three years — and what role does your brand play in getting you there?

What would it mean for your business — and for you personally — if your brand finally reflected who you actually are and the level you are actually operating at?

Is there anything else you want me to know before our discovery call — any hesitations, questions, past experiences, or specific hopes for this project?