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State of Developer-Tools PMM 2026

The first practitioner-led survey of DevTools product marketers. Takes about 8 minutes. Open responses are anonymized and published alongside the dataset. Leave your email at the end for early access. Run by Daria Dovzhikova — 12 years inside JetBrains, Lightrun, Odigos.

1 — About you

Where are you based?

What's your current company stage?

What's your current company stage?
A
B
C
D
E
F
G

How are you employed in this DevTools PMM role?

How are you employed in this DevTools PMM role?
A
B
C
D

Years of total PMM experience

Years of total PMM experience
A
B
C
D

Years of DevTools-specific PMM experience

Years of DevTools-specific PMM experience
A
B
C
D
2 — Compensation

Base salary range (USD-equivalent, annualized if fractional)

Base salary range (USD-equivalent, annualized if fractional)
A
B
C
D
E
F
G

Equity stake at current/most-recent DevTools PMM role

Equity stake at current/most-recent DevTools PMM role
A
B
C
D
E
F
G
H

Annual bonus structure

Annual bonus structure
A
B
C
D
E
F
G

3 — Reporting + structure

Who does the DevTools PMM role report to at your company?

Who does the DevTools PMM role report to at your company?
A
B
C
D
E
F
G

How many PMMs work on DevTools products at your company?

How many PMMs work on DevTools products at your company?
A
B
C
D
E

What's the engineer-to-PMM ratio at your company?

What's the engineer-to-PMM ratio at your company?
A
B
C
D
E
F

4 — Tooling

Which of the following do you actively pull data from at least weekly? (select all that apply)

Which of the following do you actively pull data from at least weekly? (select all that apply)

5 — Motion + PMM boundary

Your company's primary GTM motion

Your company's primary GTM motion
A
B
C
D
E

In your org, who owns the comparison / vs. competitor pages?

In your org, who owns the comparison / vs. competitor pages?
A
B
C
D
E
F

In your org, who owns the docs information architecture?

In your org, who owns the docs information architecture?
A
B
C
D
E

6 — Qualitative

OK to credit you by name in the acknowledgements?

OK to credit you by name in the acknowledgements?
A
B
C