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State of Developer-Tools PMM 2026

The first practitioner-led survey of DevTools product marketers. Takes about 8 minutes. Open responses are anonymized and published alongside the dataset. Leave your email at the end for early access. Run by Daria Dovzhikova — 12 years inside JetBrains, Lightrun, Odigos.

1 — About you

Where are you based?

What's your current company stage?

A
B
C
D
E
F
G

How are you employed in this DevTools PMM role?

A
B
C
D

Years of total PMM experience

A
B
C
D

Years of DevTools-specific PMM experience

A
B
C
D
2 — Compensation

Base salary range (USD-equivalent, annualized if fractional)

A
B
C
D
E
F
G

Equity stake at current/most-recent DevTools PMM role

A
B
C
D
E
F
G
H

Annual bonus structure

A
B
C
D
E
F
G

3 — Reporting + structure

Who does the DevTools PMM role report to at your company?

A
B
C
D
E
F
G

How many PMMs work on DevTools products at your company?

A
B
C
D
E

What's the engineer-to-PMM ratio at your company?

A
B
C
D
E
F

4 — Tooling

Which of the following do you actively pull data from at least weekly? (select all that apply)

5 — Motion + PMM boundary

Your company's primary GTM motion

A
B
C
D
E

In your org, who owns the comparison / vs. competitor pages?

A
B
C
D
E
F

In your org, who owns the docs information architecture?

A
B
C
D
E

6 — Qualitative

OK to credit you by name in the acknowledgements?

A
B
C