→ Account Management: Manage a portfolio of Western video game publisher accounts and serve as the primary client contact for campaigns targeting China.
→ Relationship Growth & Sales Development: Identify upsell opportunities, present new campaign ideas, and support account expansion and renewal discussions.
→ Campaign Coordination: Collaborate with internal marketing, influencer, and China-based teams to ensure campaigns are executed on time and aligned with client expectations.
→ Industry & Market Insight: Leverage deep knowledge of global publishing models (AAA, indie, mobile, live-service) and China market dynamics to provide strategic guidance.
→ Organization & Reporting: Maintain accurate CRM records (HubSpot or similar), track account health, and prepare professional client reports.