help me help you build your personal brand!

Hi, it's Hannah! I'm working out what to build next for people creating personal brands around their knowledge expertise. Your answers here will decide what I build, and you'll be the first to hear about any resources or offers.

3 people who fill out will also get a free 30-minute 1:1 session with me to ask any questions you have!

In the meantime, if you're itching to get started, grab my free 5-9 Creator Starter Kit on what to post, where to post, and your first 5 post ideas. 3K people have already downloaded it.

Section 1 — Where you are

Which best describes you right now?

I have ideas, knowledge or expertise but haven't started posting consistently

I post sometimes, without a real strategy

I post consistently, but growth or results have stalled

I have an established audience (10K+) and want to turn it into income or expand it

I'm mostly here to learn, no plans to post yet

What is (or will be) your content built on?

My professional expertise (tech, finance, marketing, etc.)

A business or side business I run

Life experience (career changes, money, health, moving, relationships)

A passion, hobby, or interest

A mix of the above

Which describes your work life?

Full-time job, building on the side

Between roles right now

Full-time on my own business

Student / early career

How many years of work experience do you have?

Where are you building (or planning to)?

Substack / newsletter

Followers on your main platform

0 (haven't started)

How long have you been creating content?

What industry are you in?

Finance / consulting

Marketing / creative

Healthcare / medicine

Education / academia

Section 2 — What you need

What's the main thing you want your personal brand to do for you in the next 12 months?

Bring career opportunities to me (jobs, networking, speaking)

Bring customers to my business

Monetize my expertise (services, products, brand deals)

Build the foundation to eventually go full-time on my own thing

What do you struggle with right now?

Knowing what to post about or how to position myself

Staying consistent alongside a demanding job

Growth (views, followers, the algorithm)

Turning my audience into income or opportunities

Fear of being seen / judged by people I know

Systems (filming, editing, batching, tools)

What have you already tried or paid for?

Free content (YouTube, newsletters, podcasts)

A paid community or membership

Imagine it's 6 months from now and you've been successful with your personal brand. What does that look like, and what's different vs. now?

Section 3 — What I should build

If I made one of these, which would you want most?

A 1:1 session or short intensive with me (positioning, content plan, feedback)

A small group cohort: live calls + a tight group working through it together

An ongoing community with monthly live calls and accountability

Self-paced course + templates

For a 1-hour 1:1 session with me, what would you realistically invest?

For a group program or community?

I'd prefer a one-time fee

A group isn't for me

When are you looking to seriously invest time or money in this?

Now (within the next month)

Sometime this year

Not sure, just exploring for now

If you could ask me one question, or tell me one thing to make first, what would it be?

Social profile (Instagram, Linkedin, Tiktok, etc.)

Please add this if you want to be entered to win a 1:1 session with me. I'll take a look at your profile beforehand.

Check any that apply:

I'd like to participate in a discounted pilot before this opens up more broadly

I'd want to be a founding member if a community/cohort happens

Just keep me posted!