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Briefing form

Watch our brand film to see what we're all about!

Your organisation?

Your contact details?

Is there anyone else involved in the project we should be aware of?

ie: we're a marketing agency who are getting in touch on behalf of our client XYZ Corp

What's the name of this project?

ie: dog walking promo video

What would you like us to create?

ie: a short promo video to show how people can benefit from our dog walking service, with a few versions for social media

What are your objectives with this project?

ie: we want to increase sign-ups to our dog walking service. 

Who is this project aimed at?

ie: people who are going on holiday in the summer months and need someone to look after their dog, affluent couples in their mid-30s, love their pets, use Instagram and Youtube alot to look at funny dog videos, very outdoorsy, love sport.

What key messages are you trying to get across?

ie: not only will we walk your dog we'll care for it in your home, send you pictures of it enjoying a nice treat and make sure it gets some TLC! 

You can trust us with the keys to your house while you're away.

Any reference videos or other material you were inspired by? (please link below)

ie: quite like this Youtube video from our competitor but it doesn't seem very friendly, want ours to be friendlier!

Or upload any handy files here...

10mb file size limit

What do you want the audience to feel, think and do when they see this video?

ie: we want them to feel reassured that their dog will be taken good care of, think 'oh yeah, this is a good service' and do: book an appointment to meet one of our dog walkers via a link on our website

Where will this project be shown?

ie: Instagram Reels, Youtube, our website homepage, maybe on Sky TV

What are the timings for this project?

ie: we need it done before Easter this year as that's usually when we see the most people go on holiday

Do you have an idea of budget yet? (even if it's just a range)

ie: we have £20-25k for the whole project, or: we have £5000 per video

Is there anything else it's worth us knowing?

ie: we also want to target elderly people who aren't healthy enough to walk their dogs with some additional messaging

Who needs to approve this project?

ie: we need full board approval to get this made

Are there any must-haves or no-gos?

ie: we can't show cats! We can't do drone filming as drones scare our dogs!