Your Brand Growth Check

Discover the growth opportunity you may be overlooking.

Growth isn't always about getting bigger. Sometimes the greatest opportunity is getting more value, influence, or impact from what you've already built.

The Brand Growth Check takes about 3 minutes and is designed to help you see where there may be more opportunity inside the business you've already create.

1 - Not true at all

2 - Rarely true

3 - Sometimes true

4 - Mostly true

5 - Absolutely true

PERCEPTION

Does the outside world see the value you've actually built?

1. The way our organization shows up publicly reflects the quality, expertise, and experience that exist behind the scenes.

2. The people we want to reach most can quickly understand what makes us worth knowing, choosing or supporting

3. Our reputation reflects what we believe we're genuinely best at, not simply what we've historically been known for.

COMMUNICATION

Are you making what matters understandable?

4. Our communication focuses on what matters to the people we're trying to reach, not simply what we want to tell them.

5. Across the places people encounter us - online and in person - they receive a clear and consistent understanding of who we are and why we matter.

6. We regularly turn our expertise, results and work into stories, ideas, or insights that people outside our organization can understand and gain value from.

VISIBILITY

Are the right people seeing your best work?

7. We consistently show up where the people who matter to our growth are already paying attention.

8. The expertise and ideas inside our organization are visible beyond the people who already know us.

9. We intentionally create opportunities for our organization and its leaders to be seen through the right mix of media, social platforms, partnerships, community involvement, events or other channels.

CONNECTION

Does knowing your organization create belief and action?

10. People who know our organization can easily explain to someone else why what we do is valuable or distinctive.

11. Customers, clients, partners, employees or supporters regularly advocate for, recommend or talk about our organization without being prompted.

12. The people we most want to reach understand how what we do matters to them, their business or their community.

OPPORTUNITY

Are you making enough from what you've already built?

13. Our reputation and visibility are attracting the caliber of customers, partners, opportunities, and support we want.

14. We are creating as much value as we reasonably can from the expertise, reputation, relationships and ideas we've already built.

15. We can identify ways to increase revenue, influence or impact that don't depend entirely on doing more work, serving more customers or growing our team.