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Website Conversion Scorecard

Takes 3 minutes. Answer 20 quick questions to see how your site performs across 5 key areas and what to improve next.

Positioning & Messaging

Can a visitor understand what you do within 5 seconds of landing?

Can a visitor understand what you do within 5 seconds of landing?
A
B
C

Do you speak to a specific audience instead of trying to appeal to everyone?

Do you speak to a specific audience instead of trying to appeal to everyone?
A
B
C

Is your core offer clearly stated above the fold?

Is your core offer clearly stated above the fold?
A
B
C

Is your messaging outcome-focused (i.e., shows the benefit or result)?

Is your messaging outcome-focused (i.e., shows the benefit or result)?
A
B
C