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Website Conversion Scorecard
Takes 3 minutes. Answer 20 quick questions to see how your site performs across 5 key areas and what to improve next.
Positioning & Messaging
Can a visitor understand what you do within 5 seconds of landing?
*
Can a visitor understand what you do within 5 seconds of landing?
A
Yes
B
No
C
I need help answering this
Do you speak to a specific audience instead of trying to appeal to everyone?
*
Do you speak to a specific audience instead of trying to appeal to everyone?
A
Yes
B
No
C
I need help answering this
Is your core offer clearly stated above the fold?
*
Is your core offer clearly stated above the fold?
A
Yes
B
No
C
I need help answering this
Is your messaging outcome-focused (i.e., shows the benefit or result)?
*
Is your messaging outcome-focused (i.e., shows the benefit or result)?
A
Yes
B
No
C
I need help answering this
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