These questions are designed to give us a high-level overview of your business and marketing activities before we get started. There are no right or wrong answers, you can write as much or as little as you like. Most people complete it in around 5 minutes.
You'll receive a copy of your answers as a PDF document along with some additional information within 24 hours of submission. If you sign up for Growth Method your answers will be automatically added to the growth strategy document in your account.
Who are your typical customers? What characteristics do your most successful customers have in common? If you could replicate one deal from last year, which would it be and why?
What problem do you solve for customers? What do you do that is unique and/or differentiated from the competition? Do you have capabilities that alternatives do not?
What is your point of view on the future of your industry and how you think about the market differently from others?
What are the primary motivations driving your customers to use your product or service? How do they currently solve these problems?
What is the impact of you solving these problems for your customers (consider functional, emotional, economic and social impacts)?
What have you tried that has worked well over the last 12 months and what have you tried that didn't work?
What has been your best converting asset(s) to date? Which marketing channel(s) have worked the best for you?
From a marketing perspective, what unique advantages do you or your business have that your competitors don't? Are there things in your business, in your product or in the market that can inherently drive growth?
Who are some of your direct and indirect competitors? (Direct = those that offer a similar product or service, Indirect = those that compete for the same audience)? What frustrations do customers typically encounter with competitors?
Do you actively seek insights from prospects and customers? For example - user testing, polls, surveys, analytics, heatmaps, session recordings, sales call recordings, customer interviews? If so, is this done regularly as a repeatable process or more of a one-off?
What does your marketing and sales technology stack looks like? What are the core tools and platforms that are used? Where do you feel you are behind in terms of marketing technology?
What does your team look like (number of people and expertise)? Include details of part-time employees, long-term agency engagements, fractional hires etc.
Enter your name and email below and hit submit. We'll send your PDF document within 24 hours and look forward to discussing this with you soon.
