Deliverables:
→ Brief Session→ Brand Attributes and Values
→ Golden Circle (Why, How, What)
→ Personality and Tone of Voice
→ Buyer Persona
→ Two graphic direction proposals
→ One logo proposal (one concept method)
→ Logo variations (if applicable)
→ Color palette
→ Typography Selection
→ Graphic Elements designed specifically for your identity
→ Brand manual or Brand Board, these are guides for the proper use of all the elements of the brand identity