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3-Minute Brand Health Score (out of 100)
This test aims to quickly help you see where your brand is strong and where shows it's weakness, are you ready?
How it works?
- 10 questions, rate 0–10 (0 = not true at all, 10 = absolutely true). - We total your score out of 100 and give one priority move.
Tell us a bit about yourself
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The 10 Brand Health Questions (rate 0-10) Ask yourserlf...
Awareness & Recognition
People can recognize us; even from cues like colors, shapes, or a line; even without spamming my logo
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People can recognize us; even from cues like colors, shapes, or a line; even without spamming my logo
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
When someone asks for options in our category/segment, buyers recall us (or describe my business) accurately
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When someone asks for options in our category/segment, buyers recall us (or describe my business) accurately
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Identity ↔ Image Alignment
How we want to be seen (our brand identity) matches how customers describe us (our brand image)
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How we want to be seen (our brand identity) matches how customers describe us (our brand image)
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Our promise/offer is understood and shared; our buyers receive exactly what whey think they are getting
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Our promise/offer is understood and shared; our buyers receive exactly what whey think they are getting
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Differentiation (what makes you unique)
Buyers can name one thing we do better than their other alternative (your competition) and they care
enough
about it to make a decision
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Buyers can name one thing we do better than their other alternative (your competition) and they care enough about it to make a decision
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Our differential factor shows up in positive outcomes (faster time-to-value, more reliable, less returns, better support) and we have proof of these
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Our differential factor shows up in positive outcomes (faster time-to-value, more reliable, less returns, better support) and we have proof of these
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Consistency & Communication
Our message and look are consistent across website, social, and sales materials. Our promise is understood in every channel we are at
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Our message and look are consistent across website, social, and sales materials. Our promise is understood in every channel we are at
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Our key brand elements (strategy, visuals, verbals, interactive) are being used correctly and the experience feels satisfying and unified
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Our key brand elements (strategy, visuals, verbals, interactive) are being used correctly and the experience feels satisfying and unified
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Power in the Market
Our brand helps us win deals at healthy price; we are not chosen only for our price but also for the value we bring to the table
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Our brand helps us win deals at healthy price; we are not chosen only for our price but also for the value we bring to the table
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
We see real signs of customer loyalty (repeat, referrals, lower churn) because of how we’re perceived, putting discounts off the table
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A
0
1
2
3
4
5
6
7
8
9
10
Easily
Moderately
Hardly
Check my results
