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Agrochip Survey

Thank you for taking the time to participate in our survey!
Please answer a few questions about yourself and your interests, and you will grab a chance to win one of five 20£ prizes. We will reach out to your provided email if you are victorious.

How old are you?

Where do you live?

What is your job title?

What is your salary range?

What is your salary range?
A
B
C
D

In what type of house do you live in?

How many people live with you?

What is your highest education level?

What is your highest education level?
A
B
C
D
E
F
G
H

Which best describes your diet?

Which best describes your diet?
A
B
C
D
E
F

How often do you cook meals at home?

How often do you cook meals at home?
A
B
C
D
E

Which applies most often to the meals you eat?

Which applies most often to the meals you eat?
A
B
C
D

Which types of plants or produce do you buy most often?

Which types of plants or produce do you buy most often?
A
B
C
D
E
F

How important is it for you to have fresh ingredients in your meals?

How important is it for you to have fresh ingredients in your meals?
Not that important / indiferent Very important / necessary

Do you buy certain produce only when it’s in season?

Do you buy certain produce only when it’s in season?
A
B
C

Have you ever grown your own produce?

Have you ever grown your own produce?
A
B

Would you be interested in a fully automatic hydroponic (soil-free) system?

Would you be interested in a fully automatic hydroponic (soil-free) system?
A
B
C

What motivates you most to grow your own greens?

What motivates you most to grow your own greens?
A
B
C
D
E
F

Our product

We are offering a modular, automatic hydroponic device, which is highly customizable to your needs, space and style. It has three main features:
The control module: a small box that integrates with the overall setup and design, and contains all the electronics to automatically control the salt concentration in the water, to feed the plants, water distribution and lighting conditions of the system.
The plant pods: small modules with two plant pits each, which are integrated with the control module, and where plants grow. For similar plants, multiple pods can connect to the same control module.
The lighting system: A lamp especially designed to fit with the tech and style, controlled automatically, to lead to the optimal growth of your plants.
In addition to this, we also include a companion app for monitoring, elegant and simple, so that you know everything that is happening in your system, and a subscription service, which aims to provide you with convenient and discounted deliveries and other premium features.

What features would be most important for you, in choosing a hydroponic device? (max. 7)

Design and integration:
What features would be most important for you, in choosing a hydroponic device? (max. 7)
Performance:
Experience:
Cost and resources:

How important is sustainability to you?

How important is sustainability to you?
Not important Very Important

How important is it to you that the device blends in with your furniture?

How important is it to you that the device blends in with your furniture?
Not important Very Important

What style appeals to you most?

What style appeals to you most?
A
B
C
D
E
F
G
H
I

What features would you most like to see in an optional subscription? (max. 5)

What features would you most like to see in an optional subscription? (max. 5)

How much would you pay for a subscription like this per month?

How much would you pay for a subscription like this per month?
A
B
C
D
E
F
G

What would be your main purpose for such a device?

What would be your main purpose for such a device?
A
B
C

Where would you likely place this system?

Where would you likely place this system?
A
B
C
D
E
F
G

How many plants do you want to grow with your setup?

How many plants do you want to grow with your setup?
A
B
C
D
E

What 1-3 varieties interest you the most?

What 1-3 varieties interest you the most?
A
B
C
D
E
F
G

Would you be interested in purchasing a shelving unit together with your device?

Would you be interested in purchasing a shelving unit together with your device?
A
B

What other features would you like to see in a device like this?

How much would you be willing to pay for a basic one-module setup (one plant pod with two spaces, with associated control module and lighting system)?

How much would you be willing to pay for a basic one-module setup (one plant pod with two spaces, with associated control module and lighting system)?
A
B
C
D
E

At what price would you consider this setup:

Too expensive to consider?

Getting expensive but still worth it?

A bargain?

Of questionable/cheap quality?

How much would you be willing to pay for each additional module (with two more spaces for plants)?

How much would you be willing to pay for each additional module (with two more spaces for plants)?
A
B
C
D
E

Would you post the progress of your crops on social media?

Would you post the progress of your crops on social media?
A
B
C

Would you engage with communities for home-growing (e.g.: recipe sharing)?

Would you engage with communities for home-growing (e.g.: recipe sharing)?
A
B
C

Do you want to register as a beta tester, and test our device? You can keep it for free!

Do you want to register as a beta tester, and test our device? You can keep it for free!
A
B

Do you accept being contacted about your answers?

Do you accept being contacted about your answers?
A
B

Do you accept being contacted about future chances to participate in our research?

Do you accept being contacted about future chances to participate in our research?
A
B

Please tell us your email, so that we can contact you if you win the prize money: