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Client Questionnaire

Welcome to Your Project Kickoff! 🚀

Hey there, future collaborator! Before we dive into building something truly spectacular together, we need to get inside your head (don’t worry—it’s a fun, creative place to be). This form is your brand’s therapy session your project's blueprint.

By sharing your vision, goals, and ideas, you’ll help us understand the heart of your brand, the vibe of your audience, and the technical magic you’re dreaming of. At the same time, your responses will help us assess the scope of your project, estimate costs accurately, and recommend the best solutions tailored to your needs.

Answer as thoroughly and honestly as you can—but if you're unsure about anything, feel free to leave it blank. We'll explore it together during our consultation.

Ready to make some magic? Let’s go! ✨

Basic Information

Full Name

Company/Organization name

Email Address

Phone Number

Website(if any)

Preferred method of communication

eg: Email / Phone / WhatsApp / Telegram / Slack / Other

What services do you require?

What services do you require?

Client Design Questionnaire: Let’s Craft Your Vision!

Project Overview

What type of design work are you looking for?

Describe the project in a few sentences.

Is this a new project or are you working with an existing product?

Is this a new project or are you working with an existing product?

If redesigning, what are the current pain points with your existing design?

What is the primary goal of this design project?

Section 1: The Big Picture (Your Brand’s Identity)

What’s Your Brand’s Origin Story?Tell us the spark that ignited your business. Why does it exist, and what problem is it solving? (Think: Why should the world care?)

If Your Brand Were a Person, Who Would They Be? Describe their personality, quirks, and style. Are they a quirky artist, a sleek corporate exec, or maybe a chill surfer dude? Give us the vibe!

What’s Your Brand’s Superpower? What makes you stand out in a crowded market? Is it your innovative approach, unbeatable quality, or something totally unexpected?

Who’s Your Dream Audience? Paint a picture of your ideal customer. Age, interests, lifestyle—what’s their deal? Bonus: What’s one thing they

What’s One Crazy Idea You’ve Always Wanted to Try? Maybe it’s a neon logo animation or an app with a game-like interface. Dream big—what’s your wildest design fantasy?

Section 2: Visual Vibes (Aesthetic Preferences)

What Colors Make Your Heart Sing? Are you drawn to bold neons, earthy tones, or minimalist monochromes? Share any specific colors you love (or hate) and why.

If Your Brand Were a Movie, What’s the Genre and Visual Style? Is it a gritty noir thriller, a vibrant Pixar animation, or a sleek sci-fi epic? Describe the look and feel you’re imagining.

Show Us Your Inspiration! Name 2-3 brands, websites, or designs you admire (and why). Got any Pinterest boards or Instagram accounts we should stalk for inspo?

Typography Time: Fancy or Simple? Do you lean toward elegant serifs, modern sans-serifs, or playful handwritten fonts? Any fonts you love or loathe?

Section 3: Logo Love (Your Brand’s Signature)

What’s the One Word That Defines Your Logo’s Vibe? Bold? Timeless? Playful? Minimal? Throw us a single adjective that sums it up.

Icon, Wordmark, or Both? Do you envision a symbolic icon, a stylized text-based logo, or a combo? Any specific imagery (e.g., animals, tech, nature) you’re drawn to?

Where Will Your Logo Live? Think business cards, app icons, billboards—where’s it showing off? This helps us ensure it’s versatile and scalable.

Any Logo Pet Peeves? Are there design trends (e.g., overly trendy gradients, Comic Sans) that make you cringe?

Section 4: Web and App Design (The Digital Experience)

What’s the One Thing Your Website/App Must Do? Is it selling products, showcasing a portfolio, or making users say “Wow, this is easy”? Prioritize one core function.

Walk us through how a user interacts with your website or app. What’s the first thing they see, click, or feel?

Mobile vs. Desktop: Who Wins? Will your audience mostly use your site/app on their phone, laptop, or both?

What’s Your UX Personality? Should your interface feel like a cozy coffee shop (warm, intuitive) or a spaceship control panel (cutting-edge, techy)? Describe the user experience vibe.

Section 5: Brand Assets (The Supporting Cast)

What Brand Assets Do You Need? Check all that apply:

What Brand Assets Do You Need? Check all that apply:

what else?

How Consistent Should Your Brand Be? Are you a “matchy-matchy” brand with a strict style guide, or do you want some creative wiggle room across assets?

Any Real-World Inspirations? Think physical products, billboards, or even a cool coffee shop’s branding. What’s a real-world example that screams “you”?

Section 6: Design System Dreams (Your UI’s Blueprint)

Give us your favourite existing design system.

How Strict Should Your Design Rules Be? Do you want a design system that’s a rigid rulebook (think: “Thou shalt not use Comic Sans”) or a loose guide that lets developers riff a little?

What’s the One Component You Can’t Live Without? Buttons, modals, forms, or maybe a super-specific widget? Tell us the star of your component library and why it’s critical.

How Scalable Should This System Be? Are we building a cozy toolkit for a single app, or a design empire that needs to rule multiple platforms, teams, and future projects?

Any Design System Nightmares You’ve Seen? Tell us about a clunky, inconsistent, or overly complicated design system you’ve encountered (no names needed!). What made it a mess, and how can we avoid that?

Section 7: Product & UX Design Add-ons (Spruce Up Your Experience!)

Need a UX Checkup? Are you interested in a UX audit for an existing product (e.g., heuristic evaluations, conversion funnel reviews, or accessibility checks like WCAG compliance)? If so, which areas are you most worried about?

Microinteractions Magic? Want to add some pizzazz with button transitions, hover states, or onboarding animations? Describe the kind of “wow” moments you’re imagining.

Onboarding That Sticks? Should we craft empty states, walkthroughs, tooltips, or modals to guide your users? What’s one thing you want new users to

Gamification Goals? Thinking of badges, progress bars, or challenges to make your product addictive? Share a fun idea for keeping users hooked.

Data Viz Dreams? Need custom charts, KPIs, or interactive dashboards? Describe how you want your data to dazzle your users (or your admin team).

Section 8: Marketing & Growth Design

Launch Page Lust? Are you after a lead-gen landing page, a Product Hunt stunner, or A/B test variations? What’s the vibe for your campaign launch?

Pitch Deck Perfection? Need a slick investor deck with visual storytelling? What’s the one slide you want to blow minds?

Email and Social Swagger? Interested in HTML-ready marketing emails, transactional email designs, or social media kits for Instagram, LinkedIn, or X? What’s your must-have platform?

Ad Creative Ambitions? Want performance marketing assets like Google display banners or animated Instagram ads? Describe the click-worthy vibe you’re going for.

Section 9: Brand & Identity Extensions

Illustration or Icon Obsession? Dreaming of custom spot illustrations or icon packs (outline, filled, etc.)? Where would these live in your brand’s world?

Packaging or Merch Mania? Need packaging for products or swag like T-shirts, stickers, or mugs? What’s one item you’d love to see your brand on?

Event Extravaganza? Planning a conference booth, roll-up banners, or digital displays? Describe the event vibe you want to steal the show.

Section 10: Strategy, Research & Content (The Brains Behind the Beauty)

Design Strategy Spark? Want moodboards, a defined brand tone, or visual storytelling direction? How do you want your brand’s personality to shine through?

Information Architecture Itch? Need help planning your site/app’s content layout or sitemap? What’s one user flow you want to feel effortless?

Copywriting Chemistry? Interested in microcopy for CTAs, error messages, or onboarding text? Any tagline or headline ideas you’re tossing around?

Persona and Journey Power? Want user personas or journey maps to align your MVP with user goals? Who’s one user you need to win over?

Prototyping for the Win? Need a clickable Figma/Framer demo for investor pitches? What’s the key feature you want to show off?

Section 11: Expectations and Constraints

1. Timeline & Urgency

What’s Your Dream Launch Date?Is there a hard deadline you’re working toward (e.g., investor pitch, product demo, public launch)? Target launch date: ___

Is this fixed or flexible?

Is this fixed or flexible?

When Do You Need the First Design Deliverables?This could be the first round of wireframes, brand concepts, or homepage mockups. Ideally by: ___

Why this date?

How Fast Do You Expect Design Iterations?

How Fast Do You Expect Design Iterations?

Are You Comfortable with a Phased Delivery Approach? We can prioritize certain deliverables earlier and schedule the rest.

Are You Comfortable with a Phased Delivery Approach? We can prioritize certain deliverables earlier and schedule the rest.

2. Budget Realities & Flexibility

What’s Your Comfortable Budget Range for Design?This helps us tailor the scope and recommend the best path forward. It’s not a commitment — just a ballpark.

What’s Your Comfortable Budget Range for Design?This helps us tailor the scope and recommend the best path forward. It’s not a commitment — just a ballpark.

Would You Prefer a Flat Fee, Hourly Rate, or Retainer Model?

Would You Prefer a Flat Fee, Hourly Rate, or Retainer Model?

If We Hit Scope Limits, What’s Your Preferred Way to Proceed?

If We Hit Scope Limits, What’s Your Preferred Way to Proceed?

Do You Expect Design to Be a One-Time Project or Ongoing Partnership?

Do You Expect Design to Be a One-Time Project or Ongoing Partnership?

3. Dealbreakers, Constraints, & Red Flags

Are There Any Technical Constraints or Brand Guidelines We Must Respect?

Do You Have Any “Absolutely Not” Rules or Design No-Gos?

Do You Require Legal, Compliance, or Accessibility Standards?

Do You Require Legal, Compliance, or Accessibility Standards?

Do You Have Any Dependencies or External Vendors We Should Coordinate With?

Your answers will help us craft a design that’s uniquely . Feel free to add any extra thoughts, sketches, or inspo links below. We can’t wait to bring your vision to life!
Got anything else to share? A random thought, a competitor you want to outshine, or a secret design crush? Lay it on us!

Client Project Requirements Questionnaire

1. General Project Information

Project Overview: Provide a brief description of your project. What problem are you trying to solve, or what goal are you aiming to achieve?

Business Context: What is your business or organization about? How does this project fit into your overall business strategy or objectives?

Target Audience: Who are the primary users of this product? Describe their demographics, behaviors, and technical proficiency (e.g., age group, profession, tech-savvy or non-technical).

Competitors or Inspirations: Are there existing products (apps, websites, tools) that are similar to what you envision? Please provide links or names and explain what you like or dislike about them.

Project Timeline: What is your desired timeline for launching the product? Are there specific deadlines or milestones (e.g., beta release, full launch)?

Budget Range: What is your approximate budget range for this project? This helps us tailor our solutions to your financial expectations:

What’s Your Comfortable Budget Range for the software?This helps us tailor the scope and recommend the best path forward. It’s not a commitment — just a ballpark.

What’s Your Comfortable Budget Range for the software?This helps us tailor the scope and recommend the best path forward. It’s not a commitment — just a ballpark.
NOTE: Design and Project Budgets are separately taken, so if you are filling both the forms, make sure you fill budget section of both as per the respective section.

Would You Prefer a Flat Fee, Hourly Rate, or Retainer Model?

Would You Prefer a Flat Fee, Hourly Rate, or Retainer Model?

If We Hit Scope Limits, What’s Your Preferred Way to Proceed?

If We Hit Scope Limits, What’s Your Preferred Way to Proceed?

Do You Expect Design to Be a One-Time Project or Ongoing Partnership?

Do You Expect Design to Be a One-Time Project or Ongoing Partnership?

Success Metrics: How will you measure the success of this project? (e.g., number of users, revenue generated, user engagement metrics, operational efficiency).

2. Platform and Delivery Requirements

Which platforms do you want the product to support? (Check all that apply)

Which platforms do you want the product to support? (Check all that apply)

specify:

If you selected a cross-platform app, do you prioritize a unified experience across platforms, or should each platform have tailored features? Please explain.

For mobile or desktop apps, how do you plan to distribute the product? (e.g., App Store, Google Play, direct download, enterprise distribution)

Does the product need to function offline? If so, what features should be available without an internet connection?

3. Functional Requirements

List the primary features or functionalities you want in the product. Be as specific as possible (e.g., user authentication, payment processing, real-time chat).

User roles and Permissions: Will there be different types of users (e.g., admin, customer, guest)? If so, describe their roles and what each user type should be able to do.

Data Inputs and Outputs: What types of data will the product handle? (e.g., user profiles, images, financial transactions, sensor data) Please specify input sources and expected outputs.

Describe a typical user journey or workflow within the product. For example, how would a user complete a key task from start to finish?

Unique or Complex Features: Are there any unique or technically challenging features you envision? (e.g., AI-driven recommendations, real-time data processing, AR/VR integration)

Can you provide wireframes, mockups, prototypes, or other visual references for your project? If yes, please attach or provide links. If not, describe your vision for the user interface or functionality.

4. Technical Requirements

Do you have any preferences for programming languages, frameworks, or tools? (e.g., React for web, Flutter for mobile, Python for CLI tools) If not, we will recommend the best stack.

Are there existing systems or codebases that this project needs to integrate with or build upon? If so, provide details (e.g., APIs, databases, legacy systems).

What kind of data storage do you anticipate? (e.g., relational database like PostgreSQL, NoSQL like MongoDB, local storage for mobile apps)

Are there specific performance requirements, such as response times, load times, or concurrent user capacity? (e.g., "Must handle 10,000 simultaneous users")

What security measures are critical for your project? (e.g., data encryption, user authentication, compliance with GDPR, HIPAA, etc.)

How do you expect the product to scale over time? (e.g., expected user growth, data volume, or geographic expansion)

Will the product need to integrate with external services or APIs? (e.g., payment gateways like Stripe, mapping services, social media logins) Please list them.

Do you have a preferred hosting environment? (e.g., AWS, Google Cloud, on-premises servers, or no preference)

5. User Experience and Design

How important is the visual design and user experience to your project? Do you have specific design preferences or branding guidelines?

Should the product comply with accessibility standards (e.g., WCAG 2.1)? If so, what level of compliance is needed?

Will the product need to support multiple languages or regions? If so, list the languages or regions.

How should users provide feedback or report issues within the product? (e.g., in-app feedback form, email support, chatbot)

6. Maintenance and Support

What kind of support do you expect after the product is launched? (e.g., bug fixes, feature updates, ongoing maintenance)

How often do you anticipate needing updates or new features? (e.g., monthly, quarterly, as needed)

Do you require full ownership of the source code? Should we provide documentation or training for your team to maintain the product?

Legal Requirements: Do you require NDAs or other legal agreements before proceeding?

7. Additional Considerations

Are there any industry-specific regulations or standards the product must adhere to? (e.g., healthcare, finance, education)

What level of testing do you expect? (e.g., unit testing, integration testing, user acceptance testing, automated testing)

Do you need analytics or reporting features to track user behavior or system performance? If so, describe the metrics or reports you need.

What is your tolerance for technical risks, such as adopting new technologies or experimental features? (e.g., prefer stable, proven solutions or open to cutting-edge tech)

Where do you see this product in 1-3 years? Are there long-term features or expansions you want to plan for now?

8. Additional Information

Have you worked with other developers or agencies on this project? If so, what worked well, and what challenges did you face?

Decision-Making Process: Who are the key stakeholders or decision-makers for this project? How will decisions be made regarding scope, features, or budget?

Anything Else: Is there any additional information you’d like to share about your project or expectations?

Anything Else: Is there any additional information you’d like to share about your project or expectations?

Describe please

9. Optional Attachments

Untitled checkboxes field

Any other relevant resources

10. Final Thoughts

Is there anything else we should know that hasn’t been covered above?

What are your biggest concerns or risks about this project?

How did you hear about us?

Submission Instructions: Please fill out this questionnaire. If you have any supporting materials (e.g., wireframes, competitor examples, branding guidelines), please attach them or provide links. We will review your responses and follow up to schedule a consultation to discuss the next steps. Schedule your call through cal.com . Kindly note that it will take us time to go through your answers and thoroughly understand your requirements, hence we suggest to select a time slot of atleast 3 days post to the date of submission of this form.
Thank you for taking the time to provide these details. We look forward to bringing your vision to life!