1. Develop and execute go-to-market strategies for new product launches and feature releases
2. Create high-impact marketing assets (case studies, videos, blogs, pitch decks, sales enablement materials) to drive awareness and adoption
3. Collaborate closely with product, sales, and customer success teams to align on roadmap, customer needs, and market opportunities
4. Plan, execute, and optimize multi-channel marketing campaigns (email, social, webinars, events) based on data-driven insights
5. Conduct competitive analysis and market research to inform strategy and maintain a strong industry perspective
6. Track key performance metrics, report results, and iterate on strategies to maximize ROI
7. Identify and showcase customer success stories to strengthen brand credibility and product trust