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Clients Onboarding Questionnaire

Hi 👋🏾, thank you for choosing to work with me.
I have a few questions to ask, this will help me understand your vision, voice, and goals for the newsletter, this will help me create content that truly resonates with your audience.
If you need any help along the way or want to clarify anything, don't hesitate to reach out.

Section 1: Questions about you and your business

What is your first and last name?

What is your email address?

What is your business/brand name?

Tell me a bit about your business or just share links to your website/socials


Section 2: Newsletter Goals and Audience

➡️ What are your primary goals for this newsletter?

➡️ What are your primary goals for this newsletter?

➡️ Who is your target audience? (Describe your ideal reader's interest, pain points, or needs)

➡️ What would you like your readers to do after reading a newsletter from you? (Please select all that apply)

➡️ What would you like your readers to do after reading a newsletter from you? (Please select all that apply)

Section 3: Content and Style Preferences

➡️ What type of content would you like to focus on? (Select all that apply)

➡️ What type of content would you like to focus on? (Select all that apply)

➡️ How would you describe your ideal tone and voice?

➡️ How would you describe your ideal tone and voice?

➡️ Are there any topics or content types you want to avoid?

➡️ Can you share examples of writing you admire? (Please include links to newsletters, blogs, or social media that capture your preferred style.)

Section 4: Frequency, Length, and Structure

➡️ How often would you like to send the newsletters?

➡️ How often would you like to send the newsletters?

➡️ What's your preferred length for each newsletter?

➡️ What's your preferred length for each newsletter?

What specific metrics are most important to you? (Select all that apply)

What specific metrics are most important to you? (Select all that apply)

Section 5: Workflow and Expectations

➡️ How involved do you want to be in the writing process?

➡️ How involved do you want to be in the writing process?

➡️ What is your preferred method of communication? (Email, Google Chat, Slack, etc.)

➡️ What is your budget for this project?

Final Section: Next Steps

➡️ Do you have any specific process about the ghostwriting process?

➡️ Is there anything else you'd like me to know?