Breakthrough Innovation Benchmark

Is your innovation system built to scale—or are hidden gaps slowing you down? This benchmark will help you uncover your system’s strengths, identify what’s missing, and pinpoint the innovation gridlocks holding you back. In just a few minutes, you’ll get clarity on where you stand and what it takes to reach the next level.

What Stage is Your Company at?

A

Early-stage startup – We are building and validating product-market fit.

B

Growth-stage startup – We have a product and users and are focused on scaling.

C

Established company – We have a successful product with a solid user base.

D

Established company – We are developing a new product within our existing portfolio.

E

Large enterprise – We are working to modernize and improve our product development processes.

Billion-Dollar Opportunities

How Does Your Team Identify and Shape New Opportunities? Select All That Apply at Least 60% of the Time.

We usually move once others have taken the lead.

We explore a lot of ideas, but only a few stick.

We uncover needs and patterns others miss by digging below the surface.

We often jump on trends that are already buzzy.

We struggle to align internally on what the real opportunity is.

We spot early signals and possibilities before others see them coming.

We focus on solving the problems customers are asking about right now.

We define opportunities in ways that inspire action and unlock new angles.

How Does Your Team Explore and Commit to New Ideas? Select All That Apply at Least 60% of the Time.

We explore a lot of directions, but usually follow gut instinct when choosing.

We often chase the first exciting idea instead of exploring the problem deeply.

We use the best frameworks (like Design Thinking) to explore high-potential ideas.

We tend to go with the idea that’s easiest to get started on.

Our ideas are often vague, with different teams interpreting them differently.

We don’t really compare ideas, the one with the most buzz gets picked.

We shape a clear, bold direction we believe in before moving into execution.

We assess each idea based on how well it fits our goals, timing, and what it takes to win.

How Clearly Does Your Vision Guide Product Direction? Select All That Apply at Least 60% of the Time.

Our vision sounds good, but it’s mostly buzzwords and abstract ideas.

Everyone understands what the vision means and how it shapes their work.

The team mostly gets direction from the roadmap—not a long-term vision.

It highlights what we must absolutely nail to deliver—without prescribing every detail.

We have a vision, but it mostly lives in decks and all-hands slides.

Our vision clearly shows how we’ll transform the user’s world and win in the market.

Different teams interpret the vision in different ways—or not at all.

It doesn’t really match what we’re investing in or how we operate today.