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How We Spend: The Cultural Money Report

We’re Pennies To Pounds, the platform redefining how Gen Z and Millennials experience money. Right now, we’re creating something no one else has dared to: a bold, honest snapshot of how we feel about money, banks, and the systems we’ve grown up in.

💬 Do you trust your bank? 🎧 What artist or moment shaped how you see money? 👀 What does success look like when it’s not just about status?

This survey takes 3 minutes and is fully anonymous unless you choose to share your email at the end. We’ll turn the results into a powerful public report, shared with brands, press, and banks, to ensure your voice is heard.

Oh, and to say thank you?
Four people will win a £25 voucher (Uber Eats, ASOS, or a brand of your choice) just for sharing their honest truth.
Help us shape the future of money ⤵️