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What kind of a leader do we need? Report 2025

As creative professionals, we need leaders who frame the problem, champion the work, and create space for flow. Leaders who don’t just demand creative excellence but understand what it takes to get there. We’re not waiting for someone to show us the path. We’re asking for leaders who walk it with us.

So, I’m building this survey so you finally have a voice in shaping the leadership you work under. This is your chance to be honest. To be heard.

Tell me what teams truly need to thrive? Not just to deliver, but to grow, feel safe, and do their best work. Your perspective is essential to designing the future of creative leadership that actually works.

This survey is divided into 5 broader themes:

1. Hiring & Skills 2. Creative Teams of today

3. Leadership Style 4. Your Growth

5. AI & Creative Teams 6. Leaders of tomorrow

Your perspective will help uncover the real truths of creative leadership that rarely get discussed and shape the future. I’m grateful for your voice and your time. Thank you