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Booking conversion check-list

📈 Average cart abandonment rates reach up to 77%, which is a problem for revenue and a frustration when you’ve done all the hard work of attracting customers to your website to lose them at the last hurdle.

Complete this self-assessment check-list to see where we can help you. Tick what you currently have to get your results.

Simple changes to your website and online shop

Clear call to action to book on your website (e.g. book now button in your header)

Embed your ticketing system into your website

Speed of website loading is under 2 seconds

Have your system colours match your website

High quality imagery and descriptive product pages

Improve the checkout journey for your customers

Mobile-first booking journey (works well on phones)

Offer ApplePay and GooglePay as payment options

No forced account-creation before purchase

No more than three checkout questions before purchase

Have a progress bar and urgency triggers within your booking flow

Update your pricing and terms

Flexible terms and conditions (inc. cancellation policy)

Simplify ticket types on offer (no more than six)

Peak and off-peak price variations

Offer group discounts to customers

Sell more products

Offer add-ons as part of the checkout flow

Enable the ability to add multiple items to a cart

Booking confirmation emails offer additional upsells

Sell memberships and passes for returning customers

Sell gift vouchers for year-long revenue