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HUMIND PROJECT KICKOFF QUESTIONNAIRE
Let’s figure out what you really need (even if you don’t know yet).
“I need a designer” = great.
“I need a brand that gets people talking and buying” = now we’re talking.
🧠 BASIC BUT NECESSARY
1. Your Name
*
2. Your Email
*
3. Company or Project Name
*
4. Your Website / Instagram / Secret Pinterest Moodboard
*
5. Do you already have a brand?
*
5. Do you already have a brand?
A
Yes, it exists but I hate it.
B
Yes, it’s okay but needs work.
C
Nope, starting from scratch.
D
What even is a brand?
🎯 WHAT ARE YOU REALLY TRYING TO DO?
6. What’s the goal of this project? (pick all that apply)
*
6. What’s the goal of this project? (pick all that apply)
Build a brand people actually remember
Get more people to actually find and buy my stuff
Launch something new
Refresh something old
Make it make sense
Finally look as legit as we are
Finally make my social media not feel like a chore
Honestly don’t know. I just want it to not suck anymore.
Other
7. What would success look like for you?
*
(ex: More customers, more confidence, fewer awkward Zoom calls explaining what you do)
🧩 THE WHO, WHAT, WHY
7. Who are you trying to reach?
*
(Don’t worry, “everyone” is never the answer.)
8. What would you wish people understood about your brand/project/product?
*
(Get spicy if needed.)
9. What’s stopping you right now?
*
9. What’s stopping you right now?
A
Time
B
Money
C
Clarity
D
Alignment
E
All of the above
F
Just trying to find the right people (👋 hi)
🧪 HOW WE FIT IN
10. What do you think you need from us? (no wrong answers)
*
10. What do you think you need from us? (no wrong answers)
Brand Strategy
Naming
Visual Identity
Web Design
Copywriting
Packaging
Marketing
Social Media
“Something” but I don’t know what
Can you just look at it and tell me?
11. Have you worked with a creative team before?
*
11. Have you worked with a creative team before?
A
Yes, and it was amazing.
B
Yes, and it was a dumpster fire.
C
No, you’re my first. Be gentle.
12. Timeline vibes?
*
12. Timeline vibes?
A
ASAP / Yesterday
B
In the next few weeks
C
Just exploring for now
D
Honestly, no idea. Help.
🚀 LAST THING BEFORE LIFT-OFF
13. Anything else we should know before we hop on a call?
*
(The messier, the better. Give us the context you’re tired of repeating.)
Submit
