Phrasly Careers - Director of Performance Marketing
Channels: Paid media (Search, Social, Display
Location: Remote (United States)
Company:
Phrasly.ai - The leader in AI Writing tools for Students and Professionals
Experience Level: 5-10 years
Reports to: CMO/Growth Director
We're seeking a results-driven Director of Performance Marketing to drive conversion performance across paid and owned channels. This role combines strategic thinking with hands-on execution, requiring someone who can seamlessly move between testing, executing, and analyzing campaign data across channels. You'll be responsible for scaling and optimizing performance through data-driven insights and experimentation.
Channel Performance Management
• Manage end-to-end campaign execution for paid advertising campaigns on paid platforms like Google, Meta (Facebook/Instagram), TikTok, YouTube, Reddit, and more
• Manage a growing roster of in-house and offshore/agency support team members to manage paid channels.
• Work with the CMO to set targets, test incrementality, and ensure proper tracking and attribution to build the strategic vision of the future of our marketing organization.
• Collaborate with our creative partners to get all required assets
• Coordinate with external agencies and in-house content team to combat ad fatigue
• Deeply understand different audience segments. Research their online habits and resonate with them through visual creatives and authentic, compelling copywriting.
Performance Analysis & Iteration
• Monitor and analyze campaign, ad set, and ad performance across all channels with focus on CPA and conversion volume
• Identify winning creative/audience/optimization patterns and scale successful concepts across campaigns
• Research emerging trends and platform updates to inform strategy
• Run hypothesis testing for campaign setup, ads, and cross-channel optimization.
• Provide actionable recommendations for creative iterations based on performance data
• Work independently to drive conversion targets and organizational growth objectives
• Constantly ask what we can do to improve. Consider our landing page testing, how we measure data, how we report events via pixels, how we allocate budget, how we generate ads, and any other related elements that can assist in driving our performance.
• Present performance insights and strategic recommendations to leadership team
• Stay ahead of industry trends, platform changes, and competitive landscape
• Join calls with our assigned support teams from Meta, Snap, etc to stay informed of their best practices, the latest product updates and future releases within paid ad platforms
• Participate in calls and webinars with other tech organizations discussing trends and top performance elements within the ad and organic space
• Co-develop our strategy around AI integration and automation of marketing workstreams
• Contribute to overall marketing strategy and campaign planning
• 5+ years of experience in performance marketing roles. 3 years must be in channel/people leadership roles.
• Proven track record growing and scaling on paid channels with annual 8+figure budgets.
• Ability to be a team player. You will need to be able to execute campaign and analysis work, not just expect others to do it for you.
• Analytical mindset with experience using Facebook Ads Manager, Google Analytics, and other performance tracking tools.
• Understanding of google sheets/excel basic functions.
• Excellent project management skills with ability to coordinate multiple stakeholders
• In-house performance channel management.
• Experience hiring, leading a team, and managing performance.
• Experience working with external agencies and freelance creative teams
• Knowledge of Meta and Google advertising policies and platform requirements
• Background in conversion rate optimization and growth marketing
• Familiarity with emerging social media platforms and advertising opportunities
• Experience in fast-paced, results-oriented environments
Key Performance Indicators
• Primary: Cost Per Acquisition (CPA) improvement and conversion volume growth
• Focus on Customers: Ensures the organization fosters an omni-channel, customer-focused environment.
• Deliver Results: Motivates the organization to achieve meaningful results. Inspires and models a culture of perseverance. Removes organizational level barriers to getting things done. Achieves results that have a direct impact on business performance.
• Take Action: Builds an environment that emphasizes initiative and urgency. Models and inspires a can-do attitude. Responds quickly to new business opportunities. Leads the way when significant challenges arise. Owns performance outcomes, good or bad.
• Opportunity to directly impact company growth through building on existing channels and developing new ones.
• Autonomy to drive initiatives and test innovative approaches
• Collaborative environment with media buying and marketing teams
• Access to latest creative tools and platforms
• Professional development in performance marketing and content strategy
• Flexible work location. We will maintain core work hours but there are no in-office requirements. We expect you to work independently and collaborate asynchronously
• Unlimited PTO. To maintain optimal work-life balance, we allow our employees to take a reasonable amount of time off. That might be more some years than others, so we have opted to not set a limit on PTO by hours/days. This is on top of basic holidays.
We're looking for someone who thrives in a performance-driven environment and can balance scale and efficiency with data-driven decision making.
How many years of marketing leadership do you have?
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Estimate your recent monthly average ad spend.
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