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SEO-driven Performance Marketing Lead

At Desquared, we believe in the power of integrating SEO Product Marketing into the very DNA of web products. We're seeking a passionate 360-Performance Marketing Lead with a very strong SEO background and experience in creating and executing effective marketing plans, helping users identify how our products can help them.

As an SEO-driven Performance Marketing Lead in Desquared, you will:

- Lead our Performance Marketing Services implementation for our digital products.
- Develop and implement product SEO strategy, driving ongoing organic user acquisition for our products.
- Collaborate with the Content team to develop an SEO-ready content strategy, overseeing content creation and implementation.
- Develop and execute performance marketing plans, including paid-per-click, email and more marketing channels. Communicate these plans to the product team and work collaboratively to execute them.
- Monitor and analyze marketing results to optimize strategies and improve the overall campaign performance.
- Communicate the value proposition of our performance marketing services to both internal and external stakeholders.

Requirements

- 4+ years of hands-on SEO experience, preferably in GR, EU, and US markets.
- Proficiency in technical SEO fundamentals. Familiarity with HTML, CSS, and Javascript and
their impact on SEO.
- Extensive experience with tools like Moz, SEM Rush, Google Search Console, and analytics tools such as Google Analytics and Looker.
- Proven expertise in Google Ads, Facebook Ads, Email Marketing, and crafting performance marketing plans.
- Bachelor's degree in Marketing, Business Administration, Computer Science, or Engineering.
- Exceptional communication & presentation skills, both written and verbal, in English and Greek.

Nice to have

- Team leadership experience
- Worked with a variety of digital products and clients

What's like at Desquared

You will get to share your passion for creating beautiful, high-impact user experiences, by being part of a unique blend of young talent and industry veterans in the digital product space, and:

- Enjoy an open, creative environment that you can influence and belong.
- Make an impact with your work: improve the everyday lives of the 6 million users we serve monthly. Help us improve our products’ reach and conversion rates by innovating daily with some of the most prestigious institutions in Greece & Europe.
- Hybrid work model: Work from wherever you want, our office, your house or the beach. Our asynchronous-first work model maximizes each individual’s options and our office-only events are meaningful, sparse and bring us together.
- Enjoy a very competitive salary and strong career development opportunities.
All applications are treated as confidential.

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