If you have 5 minutes (seriously, we timed it) please share your thoughts on the below polls. We’re sharing the findings in our Friday edition—a look at what 2024 meant for creators and where we’re headed as we jump into a new year. As always, thank you for reading.

How do you identify yourself in the creator space?

Part-time creator

Did you make more money as a creator this year than last?

Yes

Feel free to expand on the above.

What's your largest revenue source as a creator?

Subscriptions

Feel free to expand on the above.

What has your experience been like with advertisers this year?

More interest from partners

Less interest from partners

Pretty much business as usual

Feel free to expand on the above.

Did you take on outside capital (catalog finance, VC, loan, etc.) this year?

Yes I did

Nope, I'm self-funded

Did you hire anyone to your team in 2024?

Yes

What have been your biggest pain points this year as a content creator?

Viewership

Community building

Have you used AI tools in your content this year?

Yes

I've got another take

Feel free to expand on the above.

What is the best use case for AI for creators?

Workflow efficiency

Monetization opportunities (like content licensing)

Creative brainstorming

I have another idea

What is the best AI tool you’ve used?

ChatGPT

Feel free to expand on the above.

We’re curious—do you approve of AI avatars in advertising?

Yes, it's another potential revenue stream

No, it's replacing brand deals for creators

I have a different opinion

Creators’ Collision Course with Hollywood

Has creators’ success in Hollywood changed how you approach your content?

Yes, it’s set a new standard for high-achieving creators

No, it still feels like the exception, not the rule

I’m not too concerned with Hollywood

Feel free to expand on the above.

What is the biggest barrier for creators to make their own feature films?

Recognition from institutions

Production efficiency

Feel free to expand on the above.

What are your content aspirations? Would you want to make a movie or TV show?

No, those media are irrelevant—social media is the new TV and cinema

Yes, I’d like to make my own feature film

I want to focus on improving my storytelling and editing on YouTube

Feel free to expand on the above.

Where would you like to see more opportunities open up for creators?

In the creator world--I want to build shows for social media

I want creators to have more opportunities in Hollywood

I want more creators to become authors

I have another idea

Feel free to expand on the above.

Creators’ Evolution in Politics

Did you get political in your content this year?

Yes

Does a creator talking about politics impact your trust in them?

Yes

What role do you think creators should play in politics?

They should act as journalists, ask hard questions, and reflect news back to their audience honestly

They are primarily there to entertain, but also share about important issues

They shouldn’t touch politics at all

I have a different idea

Feel free to expand on the above.

US political campaigns have been more focused on creators than ever this year. Do you think this is a good thing for our industry?

Yes

The Publish Press 2024 End of Year Survey

You, As a Business

How do you identify yourself in the creator space?

Did you make more money as a creator this year than last?

Feel free to expand on the above.

What's your largest revenue source as a creator?

Feel free to expand on the above.

What has your experience been like with advertisers this year?

Feel free to expand on the above.

Did you take on outside capital (catalog finance, VC, loan, etc.) this year?

Did you hire anyone to your team in 2024?

What have been your biggest pain points this year as a content creator?

AI: Friend or Foe?

Have you used AI tools in your content this year?

Feel free to expand on the above.

What is the best use case for AI for creators?

What is the best AI tool you’ve used?

Feel free to expand on the above.

We’re curious—do you approve of AI avatars in advertising?

Creators’ Collision Course with Hollywood

Has creators’ success in Hollywood changed how you approach your content?

Feel free to expand on the above.

What is the biggest barrier for creators to make their own feature films?

Feel free to expand on the above.

What are your content aspirations? Would you want to make a movie or TV show?

Feel free to expand on the above.

Where would you like to see more opportunities open up for creators?

Feel free to expand on the above.

Creators’ Evolution in Politics

Did you get political in your content this year?

Does a creator talking about politics impact your trust in them?

What role do you think creators should play in politics?

Feel free to expand on the above.

US political campaigns have been more focused on creators than ever this year. Do you think this is a good thing for our industry?

Feel free to expand on the above.