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The Publish Press 2024 End of Year Survey

If you have 5 minutes (seriously, we timed it) please share your thoughts on the below polls. We’re sharing the findings in our Friday edition—a look at what 2024 meant for creators and where we’re headed as we jump into a new year. As always, thank you for reading.

You, As a Business

How do you identify yourself in the creator space?

How do you identify yourself in the creator space?
A
B
C
D

Did you make more money as a creator this year than last?

Did you make more money as a creator this year than last?
A
B

Feel free to expand on the above.

What's your largest revenue source as a creator?

What's your largest revenue source as a creator?
A
B
C
D

Feel free to expand on the above.

What has your experience been like with advertisers this year?

What has your experience been like with advertisers this year?
A
B
C

Feel free to expand on the above.

Did you take on outside capital (catalog finance, VC, loan, etc.) this year?

Did you take on outside capital (catalog finance, VC, loan, etc.) this year?
A
B

Did you hire anyone to your team in 2024?

Did you hire anyone to your team in 2024?
A
B
C

What have been your biggest pain points this year as a content creator?

What have been your biggest pain points this year as a content creator?
A
B
C
D
E

AI: Friend or Foe?

Have you used AI tools in your content this year?

Have you used AI tools in your content this year?
A
B
C

Feel free to expand on the above.

What is the best use case for AI for creators?

What is the best use case for AI for creators?
A
B
C
D

What is the best AI tool you’ve used?

What is the best AI tool you’ve used?
A
B
C
D
E

Feel free to expand on the above.

We’re curious—do you approve of AI avatars in advertising?

We’re curious—do you approve of AI avatars in advertising?
A
B
C

Creators’ Collision Course with Hollywood

Has creators’ success in Hollywood changed how you approach your content?

Has creators’ success in Hollywood changed how you approach your content?
A
B
C
D

Feel free to expand on the above.

What is the biggest barrier for creators to make their own feature films?

What is the biggest barrier for creators to make their own feature films?
A
B
C
D

Feel free to expand on the above.

What are your content aspirations? Would you want to make a movie or TV show?

What are your content aspirations? Would you want to make a movie or TV show?
A
B
C
D

Feel free to expand on the above.

Where would you like to see more opportunities open up for creators?

Where would you like to see more opportunities open up for creators?
A
B
C
D

Feel free to expand on the above.

Creators’ Evolution in Politics

Did you get political in your content this year?

Did you get political in your content this year?
A
B

Does a creator talking about politics impact your trust in them?

Does a creator talking about politics impact your trust in them?
A
B
C

What role do you think creators should play in politics?

What role do you think creators should play in politics?
A
B
C
D

Feel free to expand on the above.

US political campaigns have been more focused on creators than ever this year. Do you think this is a good thing for our industry?

US political campaigns have been more focused on creators than ever this year. Do you think this is a good thing for our industry?
A
B
C

Feel free to expand on the above.