Hey you! We'd love to get your take on coffee industry trends that are evolving or unfolding this year based on your experience and perspective. Just a few sentences that summarize your perspective will do :)
Increasingly higher coffee costs are likely on the horizon for 2025, and the impacts will be felt downstream as the year moves on. Roasters will need to begin raising prices quickly in order to mitigate the near-term shock of higher green costs, and coffee shops will inevitably follow at a slightly delay (though sooner is better than later!). Consumers won't love sharp increases, so many roasters and coffee shops will sacrifice short-term margin in order to dampen the impact on the end consumer's price.
Both types of coffee businesses will turn to things they can control in the face of pricing uncertainty: cutting costs and chasing efficiency wherever possible. I suspect this will be another year of white-knuckling through the turbulence until a new -- and hopefully more sustainable -- equilibrium is found across the industry.
-- Garrett Oden, Fresh Cup
Key things to remember when submitting your insight:
👉 Say what you mean, don't beat around the bush or leave us guessing
👉 Be specific with real-world examples, don't dwell on hypotheticals
👉 Draw on your own experience, anecdotes, learnings
👉 Have fun with it, and don't try to write all buttoned-up and fancy
Thank you so much for your participation!
