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Digital Product Maturity Assessment

Q1. Product-Market Fit: How well does the product meet the core needs of its target audience?
(Scale: Not at all - Fully aligned with target needs)

Q1. Product-Market Fit: How well does the product meet the core needs of its target audience?(Scale: Not at all - Fully aligned with target needs)

Q2. Value Proposition Clarity: Is the unique value proposition (UVP) of the product clearly defined and communicated to users?
(Scale: Not at all clear - Extremely clear)

Q2. Value Proposition Clarity: Is the unique value proposition (UVP) of the product clearly defined and communicated to users?(Scale: Not at all clear - Extremely clear)

Q3. Cross-Functional Collaboration: Do marketing, product, and engineering teams collaborate effectively on growth initiatives?
(Scale: No collaboration - Highly collaborative and aligned)

Q3. Cross-Functional Collaboration: Do marketing, product, and engineering teams collaborate effectively on growth initiatives?(Scale: No collaboration - Highly collaborative and aligned)

Q4. User Base and Engagement: Does the product have a stable or growing user base with consistent engagement?
(Scale: No active user base - Large, engaged user base)

Q4. User Base and Engagement: Does the product have a stable or growing user base with consistent engagement?(Scale: No active user base - Large, engaged user base)

Q5. Analytics and Tracking: Are core user behaviours and conversion metrics actively tracked and reviewed?
(Scale: No tracking - Comprehensive tracking across user journey)

Q5. Analytics and Tracking: Are core user behaviours and conversion metrics actively tracked and reviewed?(Scale: No tracking - Comprehensive tracking across user journey)

Q6. Experimentation Framework: Does the team regularly conduct A/B testing or other forms of experimentation to improve the product?
(Scale: Never - Continuously running experiments)

Q6. Experimentation Framework: Does the team regularly conduct A/B testing or other forms of experimentation to improve the product?(Scale: Never - Continuously running experiments)

Q7. User Feedback Loop: Is there an established feedback loop with users for feature requests and product improvements?
(Scale: No feedback loop - Feedback loop fully embedded in product cycle)

Q7. User Feedback Loop: Is there an established feedback loop with users for feature requests and product improvements?(Scale: No feedback loop - Feedback loop fully embedded in product cycle)

Q8. Retention and Activation Metrics: Are there clear metrics around user activation, retention, and churn?
(Scale: No retention metrics - Comprehensive retention tracking and insights)

Q8. Retention and Activation Metrics: Are there clear metrics around user activation, retention, and churn?(Scale: No retention metrics - Comprehensive retention tracking and insights)

Q9. Technical Scalability: Is the product infrastructure scalable to support a larger user base if growth accelerates?
(Scale: Not scalable - Fully scalable infrastructure)

Q9. Technical Scalability: Is the product infrastructure scalable to support a larger user base if growth accelerates?(Scale: Not scalable - Fully scalable infrastructure)

Q10. Growth Mindset and Resources: Does the team have the skills, tools, and mindset required to implement and sustain a growth framework?
(Scale: Not at all ready - Fully ready and equipped)

Q10. Growth Mindset and Resources: Does the team have the skills, tools, and mindset required to implement and sustain a growth framework?(Scale: Not at all ready - Fully ready and equipped)