The Core Identity Archetype™ Questionnaire.

This questionnaire is your first step in discovering your true identity. Uncovering this identity will help us to pinpoint your unique, internal operating system-- the system that governs how you naturally think, create, connect, lead, and sell. Your answers will reveal the primary expression of your OS, identifying you as one of five Core Identities: The Empath, The Challenger, The Strategist, The Fixer, or The Soloist. This result is not just a label; it is the foundational data point we will use to map out your scaling strategy. Combined with a deep dive into your vision and/or your vision, your unique identity will allow us to build your fully customized 6-month timeline—a strategic roadmap built for you, by you.

Instructions: For each of the following scenarios, choose the one response (A, B, C, D, or E) that feels most natural and instinctive to you. Don't overthink it. Go with your gut—the approach you would take before any outside strategy told you otherwise.

Section 1: Your Content & Marketing Philosophy

1. The primary, unspoken promise of your content is:

A

A) "You will feel safe, seen, and deeply understood here."

B

B) "You will get the unapologetic truth required for a real breakthrough."

C

C) "You will receive a clear, optimized plan that guarantees a predictable result."

D

D) "You will find an immediate, actionable solution that brings you relief right now."

E

E) "You will gain access to the most comprehensive, definitive path to mastery."

2. A piece of your content goes viral. The most likely reason is that it was:

A

A) A deeply vulnerable story that created a massive emotional connection.

B

B) A bold, controversial take that challenged a major industry myth.

C

C) A brilliant, multi-slide carousel that deconstructed a complex system.

D

D) A super-practical "hack" or tip that people could use immediately.

E

E) A comprehensive, in-depth guide that became the final word on a subject.

3. You're planning your content. The process that feels most energizing is:

A

A) Opening up a question box in your stories and building the week around your audience's real-time feelings and struggles.

B

B) Consuming trending content and creating a powerful counter-narrative or clarification on the topic that showcases you as a powerful voice in your niche.

C

C) Sitting down for a "deep work" session to build a logical, multi-week content series that provides strategies for the common struggles of your ideal client.

D

D) Seeing a specific problem in a Facebook group or in the comments of a trending piece of content and then creating a content strategy that progressively provides a clear, actionable answer.

E

E) Choosing one deep, complex topic and outlining a week or two of content that will deliver applicable solutions across multiple posts, easily showing your power as a leader and expert in your niche.

4. A competitor makes a claim you fundamentally disagree with. Your first instinct is to:

A

A) Try to understand the perspective or experience that might have led them to that conclusion, focusing on the human element.

B

B) Create a direct, public response that debunks their claim and presents a more truthful alternative.

C

C) Analyze their argument for logical fallacies and create a well-reasoned post explaining why your system is structurally superior.

D

D) See their confused audience and feel a strong impulse to jump in and offer a simple, practical tip that immediately clarifies the issue.

E

E) Ignore the noise and create a definitive piece of content that so thoroughly demonstrates your expertise it makes their claim irrelevant.

5. The phrase that best describes your brand's core message is:

A

A) "Your story matters, and being truly seen is the first step to changing it."

B

B) "The truth you've been avoiding holds the key to the momentum you're craving."

C

C) "A clear, logical system is the only predictable path to success."

D

D) "The fastest way to solve a big problem is to take one small, correct action right now."

E

E) "Stop stalling. The path to mastery requires committing to one proven, comprehensive system."

Section 2: Your Sales & Client/Customer Acquisition Style

6. The primary goal of a sales conversation is to:

A

A) Create a safe space for the potential client/customer to share their story and feel deeply heard.

B

B) Help the client/customer make a powerful, committed decision about their future, whether it's a yes or a no.

C

C) Logically walk them through your process and present an irrefutable case for why it's the right solution.

D

D) Diagnose their most immediate problem and give them a tangible "quick win" on the call itself to demonstrate your value.

E

E) Clearly establish your authority and guide the conversation, ensuring they understand the depth of your expertise.

7. A potential client/customer says, "I need to think about it." You are most likely to respond with:

A

A) "Of course. Take all the time you need. What feelings are coming up for you right now around this decision?"

B

B) "I hear you. Often, 'thinking about it' is a fear of making the powerful decision. What's the real hesitation here?"

C

C) "That's understandable. To help you think it through, which part of the framework or the outcome feels the least clear to you?"

D

D) "Absolutely. While you're thinking, I'll send over a resource that can help you with [their immediate problem] right away."

E

E) "I understand. My role isn't to convince you, but to be clear about the path. The comprehensive nature of this program is designed for those who are ready for a definitive solution."

8. Your ideal lead magnet is:

A

A) A guided meditation or a "feelings-first" journaling exercise to help them create a safe space for their own emotions.

B

B) A guide or mini-course that directly dismantles the biggest lie they believe.

C

C) A 'system audit' template or a diagnostic tool that helps them identify the specific errors in their current approach.

D

D) A 'pain-point eraser' checklist or a quick-start guide that solves a nagging problem in 15 minutes.

E

E) A 'state of the industry' pdf or an exhaustive case study that showcases the unparalleled results of your ideal client using comprehensive methodology.

9. When you're nurturing leads in the DMs, it feels most natural to:

A

A) Have a long, deep conversation that builds a genuine friendship over time, waiting for them to bring up your offer.

B

B) Ask direct, powerful questions to quickly determine if they are a good fit and ready to be challenged. Pre-qualification is key.

C

C) Follow a repeatable, structured process to gather data and guide the conversation to a clear next step.

D

D) Offer helpful tips and resources freely, demonstrating your value through acts of service.

E

E) Confidently lead the conversation, guiding them to the logical next step with your expertise.

10. What makes your offer truly irresistible is:

A

A) The level of high-touch, empathetic support and the safe, intimate community you provide.

B

B) The rapid momentum and the powerful identity shift it creates for your clients.

C

C) The proven, step-by-step system that removes guesswork and guarantees a predictable outcome.

D

D) The immediate relief and the tangible, quick wins clients/customers get in the first few weeks.

E

E) The sheer comprehensiveness of the curriculum, ensuring no stone is left unturned on their path to mastery.

Section 3: Your Coaching & Client Relationship Style

11. A client/customer is stuck and feeling discouraged. They share this feedback with you. Your first move is to:

A

A) Hold space for their frustration and ask, "Tell me more about what this feels like in your body."

B

B) Gently but firmly point out the self-sabotaging story or limiting belief that is causing their "stuckness."

C

C) Assess their action steps and ask, "Let's review the system. Where did we deviate from the process?"

D

D) Give them a new, simple, actionable task to complete to help them break the inertia and get a quick win.

E

E) Re-teach the core principle they are struggling with, ensuring they have a complete intellectual understanding of the solution.

12. When you design a program or offer, you prioritize:

A

A) Creating a safe, intimate container with ample flexibility, prioritizing the emotional journey and deep personal connection above all else.

B

B) Building a high-accountability container with clear, challenging milestones designed to force powerful decisions and create rapid identity-level shifts.

C

C) Architecting a flawless, step-by-step system where each module logically builds on the last to remove all guesswork and guarantee a predictable, optimized outcome.

D

D) Creating a comprehensive "self-sufficiency toolkit" packed with practical, actionable resources designed to empower clients/customers to solve their own problems immediately.

E

E) Developing the definitive, master-level curriculum that covers every possible nuance of the topic, establishing a complete body of work and creating true autonomy in the buyer/participant.

13. The best testimonial you could ever receive would say:

A

A) "I felt so safe and supported. I've never felt so seen."

B

B) "She challenged me to stop making excuses and completely changed how I see myself."

C

C) "The system was brilliant. For the first time, I had a clear plan that actually worked."

D

D) "Within a week, she had already helped me solve a problem I'd been stuck on for years."

E

E) "Her knowledge is unparalleled. She is, without a doubt, the leading expert in this field."

14. You feel most successful as a leader when your clients/customers:

A

A) Feel a deep sense of belonging within the community, and when customers tell me my digital offer was the first resource that truly made them feel safe and understood.

B

B) Take bold, empowered actions as a result of our work, and when customers email me saying my digital product was the "tough love" catalyst they needed to finally make a real change.

C

C) Follow my system to the letter and achieve the predictable, promised result, whether they are a 1:1 client or a customer using my digital framework.

D

D) No longer need my direct help for the small problems because my coaching or my digital product has empowered them to become self-reliant.

E

E) Become so competent in my methodology that they could teach the core concepts themselves, whether they're a client or a dedicated customer of my courses.

15. Your natural approach to boundaries is:

A

A) A constant work in progress; you tend to over-give and prioritize the feelings of the individuals in your community.

B

B) Firm and clear; you protect the container so it remains a place of high performance and accountability.

C

C) Clearly outlined in the contract of service or purchase agreement and upheld with professional consistency.

D

D) Flexible and responsive; you're happy to jump in and help when someone has an urgent problem.

E

E) Structured and clear, designed to protect your time for deep work and maintain the high standard of your expertise.

16. When planning your business, you feel most comfortable with:

A

A) Creating a vision board and journaling on monthly intentions, focusing on the feeling and energetic alignment of your goals to allow for intuitive shifts.

B

B) Setting one big goal for the year and then working backward to create a high-momentum plan focused on relentless, direct action.

C

C) Architecting a detailed, multi-tabbed spreadsheet with financial projections, project timelines, and KPIs to create a clear, logical, and predictable path forward.

D

D) Creating a prioritized "problem-solution" list for the next 90 days, identifying the most urgent problems and outlining the immediate, practical fixes required to create progress.

E

E) Mapping out your multi-year intellectual property plan, outlining the definitive courses, books, or certifications you want to create to build your legacy body of work.

17. Your biggest business-related fear is:

A

A) An individual feeling disappointed or that you failed to create a safe space for them.

B

B) That your bold message won't make a big enough impact or will be ignored.

C

C) That your meticulously designed system might fail to produce results for those who invest in your program or offer.

D

D) A client/customer having a problem that you don't know how to solve on the spot.

E

E) Being publicly challenged on your expertise and proven wrong in your domain of mastery.

18. You decide to hire your first team member. You're looking for someone to primarily:

A

A) Manage your community and handle care of your products/services, ensuring everyone feels supported.

B

B) Be a high-energy implementer who can keep up with your fast pace and help you launch initiatives.

C

C) Be a systems operator who can manage the backend, track data, and optimize your workflows.

D

D) Handle customer support and answer frequently asked questions, freeing you up to solve bigger problems.

E

E) Do research and help you prepare and organize your educational content.

19. You feel most drained at the end of the day when you've had to:

A

A) Navigate conflict or hold a boundary with a client/customer who is pushing it.

B

B) Deal with tire-kickers or people who refuse to take empowered action.

C

C) Constantly deviate from the plan and deal with unexpected chaos.

D

D) Watch people struggle with problems you could easily solve for them, but have to hold back.

E

E) Repeatedly explain basic, foundational concepts instead of focusing on advanced topics.

20. Your ultimate vision for your business is to build:

A

A) A deeply connected community and retreats where people feel like they've found their "home."

B

B) A powerful movement that challenges the status quo and changes the conversation in your industry.

C

C) A well-oiled, efficient machine that produces predictable results for buyers at scale.

D

D) A comprehensive "hub" of solutions that becomes the go-to resource for anyone with a specific problem.

E

E) A prestigious institution or a body of work that solidifies you as the leading authority.