Let's start with your personal details
Business & Brand Core (The "Why")
In one sentence, what does your company do and who is your primary customer?
Choose the three core values your company operates on.
What is the single biggest problem you are hoping a rebrand/new strategy will solve?
(e.g., "We attract the wrong clients," "Our sales cycle is too long.")
Please list the URLs of 2-3 of your top competitors.
Aesthetics & Visual Direction (The "Look")
Where will your new brand be used most frequently?
Please link to 2-3 brands (in any industry) whose aesthetic, tone, or style you admire, and explain why.
Are there any existing visual elements or colors you absolutely must keep or absolutely must avoid?
Social Media & Marketing (The "Execution")
List all current social media channels and their usernames (e.g., Instagram, TikTok, LinkedIn).
What is your current content creation process? Who is responsible for it?
What is your primary goal for social media in the next 6 months?
