Your custom answers to these questions are your application's most critical part—show us your hustle and specific 0-to-1 results. We're looking for proof, not boilerplate.
We don't need a cover letter. Instead, please describe your most successful 0-to-1 marketing action that you executed with a really small budget (e.g., under ₹10,000). Bullet points are encouraged. Describe the specific, resourceful action you took and the measurable impact (e.g., X% growth, Y sign-ups).
Yo is an AI-powered Figma plugin. If you had ₹0 for paid ads and needed to prove early traction, what are your first three specific, low-cost steps to introduce the plugin to the Indian design community? Focus on named channels (not just "social media") and the scrappiest, most resourceful tactics you would deploy.
Yo helps designers get instant user insights in Figma. If you had to create a single, highly shareable meme or short tweet to get a designer to stop scrolling and check out Yo, what is the single greatest pain point you would mock or address? (Text only, no need to create the visual).
