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Hola Health: Organic (SEO) Marketing Manager

Remote

$100k-$120k

About Hola Health:

At Hola Health we are on a mission to transform the healthcare sector by providing accessible healthcare solutions ranging from on-demand telehealth consultations with AHPRA accredited doctors, to same-day medicine and pharmaceutical product delivery all around Australia.

About the role:

We’re looking for an Organic (SEO) Marketing Manager to join our team in Perth/Sydney. The role will involve the planning, implementing, testing, and optimising of organic growth activity across all owned and earned channels. The role also includes ownership of the associated analytics & reporting.

Role responsibilities:

Optimising the website, copy and landing pages for search engine optimisation

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Researching and implementing content recommendations for organic SEO success

Website conversion rate optimisation (CRO) activity across the full online customer journey.

Working with the in-house copywriter & graphic designer to develop relevant content

Track, report, and analyse website analytics initiatives and campaigns

Manage campaign budgets

Perform ongoing keyword discovery, expansion and optimisation

Research and implement search engine optimisation recommendations

Research and analyse competitor advertising organic activity

Develop and implement link building strategies

Work with PPC Marketing Specialist to ensure campaigns consistency & optimisation across both paid and organic activity.

Work with the development team to ensure SEO best practices are properly implemented

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Work with selected external agencies where appropriate

Role requirements:

3-5 years SEO experience with a strong understanding of organic marketing strategy & execution

In-depth experience with website analytics tools (Google Analytics, SEM Rush etc.)

Experience working with CRM’s

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO

Highly analytical & creative

About you:

Working in a startup is different. You need to be smart, resilient & self-motivated. You like (calculated) risk taking, grabbing the initiative, and tackling a big challenge. You must be a constant learner, be curious & willing to challenge the status quo. You have strong analytical skills and enjoy using data for better decision making. Your motivated by finding better ways of doing things.

What’s in it for you?

Ability to do your job in a truly flexible environment

Genuine career opportunities in a company that’s creating new jobs everyday

Work in a small team along with the founders to make a real impact

Flexible working policy

Every member of our existing Hola Health team is an enrichment to our diversity of experiences, perspectives and backgrounds, and exposes us to unlimited ways of understanding people, problems, and how to design solutions.

Health challenges are indiscriminate, and so are we. Our employees know our customers because they are our customers. At Hola Health, we are united by a single uniting factor; the drive to improve quality of life for all people through healthcare.

We are committed to developing an equitable, barrier-free recruitment process and work environment, and we encourage all interested applicants to apply.

If the next step in your career feels like the time to start contributing to a deeply impactful mission, surrounded by forward-thinkers and innovators, we hope you’ll consider applying to join our team.

How to apply:

To apply for this position, please submit your resume and cover letter to give us an understanding about the experiences and abilities that have shaped you to be a great match for this position.

Hola Health: Organic (SEO) Marketing Manager

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