Is your sales page building demand or burning traffic?
But is it actually doing its job?
Whether you wrote it yourself, hired a VA, or used AI — getting words on the page is the easy part.
The hard part?
Getting past the brain’s biases and misplaced defenses.
Building a psychological journey worth... 🩶 your readers' time 🩶 their limited energy 🩶 and their hard-earned trust.
The Reality Check
The Friction Mindset ❌