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Discovering the history and culture of new places

Hello,
We're the founders of a company, based in Edinburgh, that is building a new service that helps people discover the history and culture of the area around them.
It will learn about your preferences, and reveal stories to you about any location you're in, making for a much richer understanding of your surroundings, at any given time.
We think we've created something special, and it is an exciting time for both of us.
To make sure we're building something that best meets people's needs, we'd be very grateful if you could spare a few minutes to fill in the following survey.
Very many thanks,
Ben and Caleb
Aurorion

1. Your travel habits

How often do you travel to a new city or place, whether at home or abroad?

How often do you travel to a new city or place, whether at home or abroad?
A
B
C
D

On your last trip, which of these did you use, if any, to learn more about your location? (Select all that apply)

On your last trip, which of these did you use, if any, to learn more about your location? (Select all that apply)

2. Your experiences

What was your overall satisfaction with those services?

Very Satisfied
Satisfied
Dissatisfied
Very Dissatisfied
NA
Audio guide app
Private tour guide
Guided group
Books and leaflets

What did you like most about them?

What did you like least about them?

When exploring independently, which best describes you (select all that apply)?

When exploring independently, which best describes you (select all that apply)?

3. Your trip planning experience

How much time do you typically spend researching the history and culture of your destination before you travel?

How much time do you typically spend researching the history and culture of your destination before you travel?
A
B
C
D
E
F

How much do you agree with the statement?

"Standing in front of a castle or monument and trying to Google its history takes too long and kills the enjoyment of my holiday."
How much do you agree with the statement?

If research were simplified and done automatically while you explore, how much would that improve your trip enjoyment?

If research were simplified and done automatically while you explore, how much would that improve your trip enjoyment?
A
B
C

4. Sense of connection

How important is feeling a deeper connection to a place’s history and culture when you travel?

How important is feeling a deeper connection to a place’s history and culture when you travel?
A
B
C

What makes a trip feel “valuable” to you? (rank in order)

What makes a trip feel “valuable” to you? (rank in order)
Use the up and down arrow keys to change the rank.
1
1
1
1

Can you recall a trip where you felt especially connected to a place? What made it special?

5. Access and pricing options

Would you consider paying for a tool that delivers stories based on your precise location in real time?

Would you consider paying for a tool that delivers stories based on your precise location in real time?
A
B
C

What’s the most you’d pay per month for a personalised, location-specific digital travel guide?

6. Concept introduction

Imagine an digital guide that, as you walk, automatically shares stories, accurate historic facts and hidden gems about exactly where you’re standing — personalised to your interests. How likely would you be to try this?


Imagine an digital guide that, as you walk, automatically shares stories, accurate historic facts and hidden gems about exactly where you’re standing — personalised to your interests. How likely would you be to try this?
A
B
C
D

Which feature would be most valuable? (rank in order)

Which feature would be most valuable? (rank in order)
Use the up and down arrow keys to change the rank.
1
1
1
1
1

Which of the following payment options feels most reasonable?

Which of the following payment options feels most reasonable?
A
B
C
D
E
F
G

7. Trip purpose and motivations

What was the primary purpose of your most recent trip?

What was the primary purpose of your most recent trip?
A
B
C
D
E

What motivates you most when exploring a new place? (rank in order)

What motivates you most when exploring a new place? (rank in order)
Use the up and down arrow keys to change the rank.
1
1
1
1
1

8. Budget and spending habits

Approximately how much do you spend per day on activities outside of food and accommodation?

Approximately how much do you spend per day on activities outside of food and accommodation?
A
B
C
D
E

Which add‑ons would you consider paying extra for? (Select all that apply)

Which add‑ons would you consider paying extra for? (Select all that apply)

9. Trust & Discovery Channels

How do you typically discover new apps or travel tools? (Select all that apply)

How do you typically discover new apps or travel tools? (Select all that apply)

Which sources do you trust most when choosing a new travel tool?

High trust
Largely trust
Low trust
No trust
App store ratings
Professional reviews (magazines, blogs)
User reviews (online platforms)
Word‑of‑mouth referrals
Social media influencers
Thank you very much
We'd be very grateful if you could tell us a little about yourself, so we can see if there are common patterns in the way people answered questions.

About you

Age group

Age group
A
B
C
D
E
F

Gender

Gender
A
B
C

First part of your home's postcode (such as EH3)

Typical trip duration

Typical trip duration
A
B
C
D
E

Travel party

Travel party
A
B
C
D

Where did you hear about this survey?

Would you like early access to our public beta?

Would you like early access to our public beta?
A
B
Thank you for your time! Your insights will help us create a more meaningful travel experience.