Introduction to ABM: Your Personalised Opportunity Assessment - in 14 Minutes.
New to Account-Based Marketing? Discover if it's right for your business.
Account-Based Marketing (ABM) is transforming how B2B companies win high-value clients. This beginner-friendly assessment will help you understand if ABM is suitable for your organisation, what benefits you could expect, and how to get started without overwhelming your team or budget.
You will receive a personalised and confidential ABM report tailored specifically for organisations at the beginning of their ABM journey.
Why consider ABM for your business?
Organisations implementing ABM report:
- Increased deal sizes (25-35% average improvement)
- Better win rates (20-25% improvement)
- Reduced sales cycles (15-25% reduction)
No experience needed - this assessment is specifically designed for companies new to ABM.
Essential Company Information
1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)
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1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)
2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)
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2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)
3- Do you currently have any form of customer segmentation and profiling? (Used for ABM targeting and strategy development)
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3- Do you currently have any form of customer segmentation and profiling? (Used for ABM targeting and strategy development)
Current Sales & Marketing Approach
4- What’s your current average enterprise deal size? (To calculate potential new revenue from targeted marketing)
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4- What’s your current average enterprise deal size? (To calculate potential new revenue from targeted marketing)
5- What's your current (best estimate) win rate for enterprise opportunities? (To establish a baseline to measure further improvements)
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5- What's your current (best estimate) win rate for enterprise opportunities? (To establish a baseline to measure further improvements)
6- What’s your typical sales cycle length for enterprise deals? (For calculating time to ROI)
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6- What’s your typical sales cycle length for enterprise deals? (For calculating time to ROI)
7- What business outcomes are you hoping to achieve? (Select all that apply)
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7- What business outcomes are you hoping to achieve? (Select all that apply)
8- What are your current key business challenges? (Select all that apply)
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8- What are your current key business challenges? (Select all that apply)
9- What would you see as your biggest potential barrier to trying a new marketing approach like ABM?
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Section B: ABM Readiness Assessment
Budget and Resource Planning
10- What is your current marketing budget allocation? (Helps assess resource availability for ABM implementation)
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10- What is your current marketing budget allocation? (Helps assess resource availability for ABM implementation)
11- If a new approach showed promise, what percentage of your marketing budget might you consider allocating to a small pilot project? (Determines scope of possible ABM programmes)
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11- If a new approach showed promise, what percentage of your marketing budget might you consider allocating to a small pilot project? (Determines scope of possible ABM programmes)
12- What percentage of your current customers typically make repeat purchases or renew contracts?
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12- What percentage of your current customers typically make repeat purchases or renew contracts?
13- What is your average customer relationship duration?
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13- What is your average customer relationship duration?
Technology Infrastructure
14- Which marketing and sales technologies do you currently use? Don't worry if you're not using many tools yet - we can recommend where to start. (Select all that apply)
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14- Which marketing and sales technologies do you currently use? Don't worry if you're not using many tools yet - we can recommend where to start. (Select all that apply)
Team Capability Assessment
15- How many people are in your marketing and sales teams combined?
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15- How many people are in your marketing and sales teams combined?
16- What percentage of your team has experience with ABM? (Identifies training and support requirements)
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16- What percentage of your team has experience with ABM? (Identifies training and support requirements)
17- How would you describe the current relationship between your sales and marketing teams? (ABM works best when these teams collaborate effectively)
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17- How would you describe the current relationship between your sales and marketing teams? (ABM works best when these teams collaborate effectively)
18- Do you currently have defined target accounts that you would prioritise for an ABM approach?
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18- Do you currently have defined target accounts that you would prioritise for an ABM approach?
19- Any other information about your business challenges or questions about ABM that would help us provide you with relevant guidance?
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Your FREE personalised ABM Readiness Assessment will include:
- Projected revenue improvement projections- Clear timeline to ROI
- Practical implementation steps
- Industry-specific insights and benchmarks
- Actionable recommendations tailored to your situation
Your report will be delivered to your business email.
Your information remains confidential and will never be shared with third parties. No cost, no obligation.
We take your privacy seriously. Your information is securely stored and will never be shared with third parties. We use it solely to provide your personalised ABM analysis and related insights.
By submitting this form, you agree to receive your personalised ABM ROI report and related marketing communications. You can unsubscribe at any time.
Need help? Contact our ABM specialists at
[email protected]
