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Module 2 : Growth & Distribution - Build your growth flywheel
Transform your ICP and channels into a self-sustaining growth engine
Growth loop understanding
Our most underused growth lever is: (Pick the one you you think is most suitable to you )
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Our most underused growth lever is: (Pick the one you you think is most suitable to you )
Referrals (happy users → more users)
Expansion revenue (upsells, cross-sells, annual upgrades)
Product virality (built-in sharing, multiplayer use, templates)
Community-led growth (forums, Slack, Discord, user showcases)
Lifecycle campaigns (triggered emails/SMS on usage events)
Evergreen content (blogs, lead magnets, SEO pages)
API/workflow integrations (embed into user’s existing tools)
Partnerships / Affiliate loops
Not sure — Diagnose this for me
What would your best customers never say about your product?
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What would your best customers never say about your product?
A
"It feels generic — like every other tool I’ve used."
B
"I could live without it if needed."
C
"It doesn’t solve a critical pain point for me."
D
"I’m not sure what makes it special."
E
"It’s only useful if I use it daily."
F
None of these — our best customers are obsessed
Where Does Your user naturally want to share/brag about using your Product?
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Where Does Your user naturally want to share/brag about using your Product?
A
After achieving a specific outcome (e.g., saved ₹10K, hit a milestone)
B
While using a standout feature they love
C
When they receive recognition (e.g., badges, rankings, shoutouts)
D
When asked for tool recommendations in communities/groups
E
They don’t really talk about it
Pipeline Accelerator
Which Growth Loop Best Fits Your Product's Natural Behavior?
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Which Growth Loop Best Fits Your Product's Natural Behavior?
A
"Love It? Spread It" Referral Engine (When: Users get measurable success)
B
"Use More, Upgrade More" Expansion Flywheel (When: Usage clearly scales with value)
C
"Create → Share → Grow" Viral Factory (When: User creations market your product)
D
"Power Users as Door Openers" Community Catalyst (When: Users cluster in networks/teams)
E
Other
Which Growth Loop Will You Adapt?
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Which Growth Loop Will You Adapt?
A
Templates → SEO → Signups
B
"Freemium → Team Expansion"
C
"User-Generated Content → Viral"
D
"Community → Paid Conversion"
E
"API/Embed → Ecosystem"
F
We haven’t thought about building sharing/growth loops yet
Which Growth Experiment can You Launch in 48 Hours?
"Pick one high-impact test that aligns with your ideal customer and their preferred channels"
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What’s Actually Stopping You?
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What’s Actually Stopping You?
A
Resource Constraints
B
Strategic Uncertainty
C
Psychological Barriers
Upload your strongest conversion point: (We'll add growth hooks) (Select the files you want to upload)
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Upload your strongest conversion point: (We'll add growth hooks) (Select the files you want to upload)
Signup Flow
Aha Moment screens
Pricing page
Others
Upload Files here
Click to choose a file or drag here
Size limit: 2 MB
Growth Flywheel
Core Flywheel Metrics (Pick your North Star)
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Core Flywheel Metrics (Pick your North Star)
A
Viral Growth Score - "Track: [Invites sent] → [New customers] conversion"
B
Expansion Revenue Velocity - "Measure: % of customers who upgrade within [X] days"
C
Organic Acquisition Health - Monitor: Direct traffic % + branded search growth
Anti-Churn Weapons
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Anti-Churn Weapons
A
Pre-Emptive Saves (For predictable usage drop-offs) - Example: "You haven’t used [feature] in 7 days → Here’s a refresher"
B
Win-Back Challenges (For competitive markets) - Example: "Complete 3 tasks → Get [prize]" with progress tracking
C
Loyalty Tiers (For habitual products) - Example: "Reach Level 5 → Unlock concierge support"
Submit