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Venue Feedback

Exhibits exists solely to boost visitors to London's cultural venues. This quick 5-minute survey will help us support venues like yours better. 🧡

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1. Do you currently invest in digital marketing to promote your exhibitions or permanent collections?

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1. Do you currently invest in digital marketing to promote your exhibitions or permanent collections?

Yes, regularly

Yes, occasionally

No, but we'd like to

No, not interested

2. If you do digital marketing, what's your approximate monthly budget across all platforms?

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2. If you do digital marketing, what's your approximate monthly budget across all platforms?

£0

Under £200

£200-£500

£500-£1,500

£1,500-£3,000

£3,000-£5,000

Over £5,000

3. Which digital platforms, if any, do you find most effective for reaching new visitors?

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3. Which digital platforms, if any, do you find most effective for reaching new visitors?

Instagram

TikTok

Facebook

Google Ads

We don't currently do paid digital marketing

Other

4. Who are your primary target audiences? (Select up to 3)

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4. Who are your primary target audiences? (Select up to 3)

Young adults (18-35)

Older adults (60+)

Families with children

Students

Tourists/visitors to London

Art/culture enthusiasts (all ages)

Local community members

Corporate/business groups

Schools/educational groups

Working professionals

Other

5. How important is it for your venue to be featured in exhibition/cultural listing apps/websites?

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5. How important is it for your venue to be featured in exhibition/cultural listing apps/websites?

Very important

Somewhat important

Not very important

Not sure

6. If you promote exhibitions, events, or your venue generally, how long do you typically run promotional campaigns?

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6. If you promote exhibitions, events, or your venue generally, how long do you typically run promotional campaigns?

We never do promotional campaigns

Less than 1 week

1-2 weeks

3-4 weeks

1-2 months

3-6 months

More than 6 months

7. Would community group visits organised by Exhibits (focusing on underrepresented audiences) be valuable for your venue?

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7. Would community group visits organised by Exhibits (focusing on underrepresented audiences) be valuable for your venue?

Very valuable - we'd actively support this

Somewhat valuable

Not particularly valuable

Not valuable at all

8. What type of marketing support would be most helpful for your venue? (Select up to 2)

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8. What type of marketing support would be most helpful for your venue? (Select up to 2)

Professional content creation (photos/videos)

Social media management

Audience development/outreach

Cross-promotion with other venues

Email marketing

Other

9. How far in advance do you typically start promoting exhibitions, events, or seasonal activities?

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9. How far in advance do you typically start promoting exhibitions, events, or seasonal activities?

6+ months before

3-6 months before

1-3 months before

2-4 weeks before

1 week before

2-3 days before

On the day only

We don't promote

10. If you could measure the success of your marketing efforts, what metric would be most valuable to you?

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10. If you could measure the success of your marketing efforts, what metric would be most valuable to you?

Increased visitor numbers

More diverse/younger audiences

Social media engagement

Direct ticket/event bookings

Brand awareness

Other

What's one feature you'd love to see on an exhibitions platform that would greatly help your venue?

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Venue Feedback

1. Do you currently invest in digital marketing to promote your exhibitions or permanent collections?

2. If you do digital marketing, what's your approximate monthly budget across all platforms?

3. Which digital platforms, if any, do you find most effective for reaching new visitors?

4. Who are your primary target audiences? (Select up to 3)

5. How important is it for your venue to be featured in exhibition/cultural listing apps/websites?

6. If you promote exhibitions, events, or your venue generally, how long do you typically run promotional campaigns?

7. Would community group visits organised by Exhibits (focusing on underrepresented audiences) be valuable for your venue?

8. What type of marketing support would be most helpful for your venue? (Select up to 2)

9. How far in advance do you typically start promoting exhibitions, events, or seasonal activities?

10. If you could measure the success of your marketing efforts, what metric would be most valuable to you?

What's one feature you'd love to see on an exhibitions platform that would greatly help your venue?

Any additional thoughts on what would help your venue reach more visitors?