Climate messaging survey - 2025
My name's Stewart Kirkpatrick. I'm a digital campaigner and academic. In July, I'm speaking at the Global Tipping Points conference at Exeter University on how to best get real action on climate change. To help inform what I'd say I'd love it if you would share your views on the climate, how people talk about it, and how governments can take action. As you know, we need to make some big decisions and face some big challenges if we're going to address the crisis facing us so please share your views now. There's not much time (either before the conference or just in general…)
Top tip: if you're reading this on mobile some of the answers will be easier to give if you hold it horizontally, as they're in a grid format.
All of the questions are optional, apart from name and email address (which I ask for to avoid duplicate response). If you don't want to answer a question, then please skip it. I will treat all submissions as anonymous and will not reveal your individual identity when reporting results.
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In one word, how would you describe current efforts to take action on climate change?
I'm asking this question like this to get a short snapshot of people's opinions
How worried are you about climate change?
Pick one
How worried are you about climate change?
Pick one
What do you believe is the main cause of climate change?
Pick one
What do you believe is the main cause of climate change?
Pick one
How good or bad do you think the impact of climate change will be on people across the world?
Please select a number from 0 to 10, where 0 = Extremely bad, 5 = Neutral, 10 = Extremely good
Please indicate your level of agreement with the following statement: "I have already noticed some signs of global warming."
Please indicate your level of agreement with the following statement: "I have already noticed some signs of global warming."
In politics, people sometimes talk of ‘left’ and ‘right.’ Where would you place yourself on this scale?
Please select a number from 0 to 10, where 0 = Left, 5 = Centre, 10 = Right
Which of the following actions do you do with regard to climate change?
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Talk about the changes you make | | |
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Cut consumption and waste | | |
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Respect / protect green spaces | | |
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Bank / invest your money responsibly | | |
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Make your voice heard by those in power
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How powerful or otherwise do you think the following actions are? (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)
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Cutting consumption and waste | | | | | |
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Talking about the changes you make | | | | | |
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Respecting / protecting green spaces | | | | | |
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Making your voice heard by those in power | | | | | |
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Eating less meat and dairy | | | | | |
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Banking / investing your money responsibly | | | | | |
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National governments are currently taking a range of actions to tackle the climate crisis by enabling a rapid transition to a low carbon society.
Please rate the impact of these *current* government actions. (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)
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Reducing the price of electricity | | | | | |
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Declaring a climate emergency | | | | | |
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Increase public ownership of energy production and transmission assets | | | | | |
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Ensuring a Just Transition | | | | | |
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Public information campaigns such as ‘Build Back Greener’ or ‘Lets do Net Zero’ | | | | | |
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Growing the economy to build tax revenue to pay for Net Zero | | | | | |
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Restoring natural habitats that store carbon such as forests and peatlands | | | | | |
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Putting a price on carbon emissions | | | | | |
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Funding carbon capture and storage | | | | | |
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Please rate the impact of the following *possible* government actions to speed up a rapid transition. (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)
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Providing universal access to climate change education | | | | | |
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Reducing price of low carbon products | | | | | |
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Funding legal and regulatory challenges to communities affected by climate change | | | | | |
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Communicating positive vision and stories of low carbon lifestyles | | | | | |
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Communicating local impacts of global warming | | | | | |
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Recognising ecological limits to economic growth and focus on wellbeing for all | | | | | |
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Increasing desirability and symbolism of low carbon products (heat pumps, vegan diet etc) | | | | | |
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Listening to indigenous and marginalised voices | | | | | |
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Making suppliers produce increasing proportions of low carbon products (electric vehicles, etc green ammonia, alternative proteins) | | | | | |
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Public ownership of national infrastructure (energy, electricity grid, buses, railways) | | | | | |
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Banning fossil fuel lobbying | | | | | |
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Improving performance and quality of low carbon products | | | | | |
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Public control of low carbon energy technologies (wind, solar, wave, tidal) | | | | | |
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Controlling fossil fuel marketing | | | | | |
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Improving accessibility of low carbon products | | | | | |
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Is there anything else you think governments could do?
There are a range of factors that can undermine national governments as they try to support a rapid transition to a low carbon society. Please rate the impact of the following factors on their ability to slow down a rapid transition. (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)
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Public Private partnerships | | | | | |
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Fossil fuel marketing and PR campaigns | | | | | |
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Dominance of GDP growth based economics | | | | | |
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Undermined right to protest | | | | | |
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Fossil fuel company control of low carbon innovation and patents | | | | | |
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Political lobbying by fossil fuel companies | | | | | |
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Concentrated Media ownership | | | | | |
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Local opposition to infrastructure | | | | | |
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Private ownership of national infrastructure (energy, electricity grid, buses, railways) | | | | | |
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Narratives promoting need for fossil fuels during energy transition | | | | | |
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Thinking about the past 6 months, has the number of messages you’ve heard trying to undermine action on climate change:
Thinking about the past 6 months, has the number of messages you’ve heard trying to undermine action on climate change:
What is the source of these messages?
What is the source of these messages?
What do you think is the most powerful message *against* action on climate change?
What's your perception of the current state of green or environmental campaigning in the UK in terms of impact?
Rate this on a scale of 1-5, where 1 is ineffective and 5 is effective
What's your perception of the current state of green or environmental campaigning in the UK in terms of working together?
Rate this on a scale of 1-5, where 1 is divided and 5 is united
What's your perception of the current state of green or environmental campaigning in the UK in terms of success?
Rate this on a scale of 1-5, where 1 is losing and 5 is winning
What's your perception of the current state of green or environmental campaigning in the UK in terms of focus?
Rate this on a scale of 1-5, where 1 is distracted and 5 is focused
What's the most radical policy idea you have for making a better world?
Is there anything else you'd like to say?
I'm asking to help avoid duplicate responses
I'm asking so I can get an idea of how ideas vary across geographies
I'm asking so I can get an idea of how ideas vary across generations
How would you describe your gender?
I'm asking this to see how results vary across gender
I'm asking to help avoid duplicate responses
Would you like to keep in touch to hear more about this project, including findings of this survey?
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Would you like to keep in touch to hear more about this project, including findings of this survey?