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Climate messaging survey - 2025

My name's Stewart Kirkpatrick. I'm a digital campaigner and academic. In July, I'm speaking at the Global Tipping Points conference at Exeter University on how to best get real action on climate change. To help inform what I'd say I'd love it if you would share your views on the climate, how people talk about it, and how governments can take action. As you know, we need to make some big decisions and face some big challenges if we're going to address the crisis facing us so please share your views now. There's not much time (either before the conference or just in general…)

Top tip: if you're reading this on mobile some of the answers will be easier to give if you hold it horizontally, as they're in a grid format.

All of the questions are optional, apart from name and email address (which I ask for to avoid duplicate response). If you don't want to answer a question, then please skip it. I will treat all submissions as anonymous and will not reveal your individual identity when reporting results.

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In one word, how would you describe current efforts to take action on climate change?

I'm asking this question like this to get a short snapshot of people's opinions

How worried are you about climate change? Pick one

What do you believe is the main cause of climate change? Pick one

How good or bad do you think the impact of climate change will be on people across the world?

Please select a number from 0 to 10, where 0 = Extremely bad, 5 = Neutral, 10 = Extremely good

Please indicate your level of agreement with the following statement: "I have already noticed some signs of global warming."

In politics, people sometimes talk of ‘left’ and ‘right.’ Where would you place yourself on this scale?

Please select a number from 0 to 10, where 0 = Left, 5 = Centre, 10 = Right

Which of the following actions do you do with regard to climate change?

	Yes	No
Eat less meat and dairy
Leave the car at home
Make your voice heard by those in power
Cut consumption and waste
Respect / protect green spaces
Talk about the changes you make
Cut back on flying
Reduce your energy use
Bank / invest your money responsibly

How powerful or otherwise do you think the following actions are? (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)

	Weak	2	3	4	Powerful
Respecting / protecting green spaces
Banking / investing your money responsibly
Cutting consumption and waste
Reducing your energy use
Leaving the car at home
Cutting back on flying
Making your voice heard by those in power
Eating less meat and dairy
Talking about the changes you make

National governments are currently taking a range of actions to tackle the climate crisis by enabling a rapid transition to a low carbon society.

Please rate the impact of these current government actions. (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)

	Weak	2	3	4	Powerful
Funding carbon capture and storage
Growing the economy to build tax revenue to pay for Net Zero
Increase public ownership of energy production and transmission assets
Putting a price on carbon emissions
Ensuring a Just Transition
Public information campaigns such as ‘Build Back Greener’ or ‘Lets do Net Zero’
Restoring natural habitats that store carbon such as forests and peatlands
Reducing the price of electricity
Declaring a climate emergency

Please rate the impact of the following possible government actions to speed up a rapid transition. (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)

	Weak	2	3	4	Powerful
Listening to indigenous and marginalised voices
Controlling fossil fuel marketing
Reducing price of low carbon products
Providing universal access to climate change education
Public control of low carbon energy technologies (wind, solar, wave, tidal)
Improving performance and quality of low carbon products
Increasing desirability and symbolism of low carbon products (heat pumps, vegan diet etc)
Improving accessibility of low carbon products
Banning fossil fuel lobbying
Recognising ecological limits to economic growth and focus on wellbeing for all
Devolving democracy
Making suppliers produce increasing proportions of low carbon products (electric vehicles, etc green ammonia, alternative proteins)
Funding legal and regulatory challenges to communities affected by climate change
Public ownership of national infrastructure (energy, electricity grid, buses, railways)
Communicating positive vision and stories of low carbon lifestyles
Communicating local impacts of global warming

Is there anything else you think governments could do?

There are a range of factors that can undermine national governments as they try to support a rapid transition to a low carbon society. Please rate the impact of the following factors on their ability to slow down a rapid transition. (If you are doing this on mobile, you will find it easier to answer this question if you hold your phone horizontally - as the answer grid is quite wide)

	Weak	2	3	4	Powerful
Dominance of GDP growth based economics
Fossil fuel marketing and PR campaigns
Undermined right to protest
Powerful vested interest
Concentrated Media ownership
Lack of concern
Lack of money
Local opposition to infrastructure
Fear of litigation
Public Private partnerships
Lack of knowledge
Fossil fuel company control of low carbon innovation and patents
Narratives promoting need for fossil fuels during energy transition
Private ownership of national infrastructure (energy, electricity grid, buses, railways)
Increased centralisation
Political lobbying by fossil fuel companies

Thinking about the past 6 months, has the number of messages you’ve heard trying to undermine action on climate change:

What is the source of these messages?

Tick all that apply

What do you think is the most powerful message against action on climate change?

What's your perception of the current state of green or environmental campaigning in the UK in terms of impact?

Rate this on a scale of 1-5, where 1 is ineffective and 5 is effective

What's your perception of the current state of green or environmental campaigning in the UK in terms of working together?

Rate this on a scale of 1-5, where 1 is divided and 5 is united

What's your perception of the current state of green or environmental campaigning in the UK in terms of success?

Rate this on a scale of 1-5, where 1 is losing and 5 is winning

What's your perception of the current state of green or environmental campaigning in the UK in terms of focus?

Rate this on a scale of 1-5, where 1 is distracted and 5 is focused

What's the most radical policy idea you have for making a better world?

Is there anything else you'd like to say?

What's your email?

I'm asking to help avoid duplicate responses

Where do you live?

I'm asking so I can get an idea of how ideas vary across geographies

How old are you?

I'm asking so I can get an idea of how ideas vary across generations

How would you describe your gender?

I'm asking this to see how results vary across gender

What's your name