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Help Us Understand How Gen Z Gives Back

Hi! We are doing research to better understand how Gen Z thinks about giving—whether that’s through donations, volunteering, or other forms of support.

Your answers are completely anonymous. This survey will take just a few minutes, and your insights will help shape better, more meaningful giving experiences for your generation and others.

Thank you for being part of this research!

What year were you born?

How would you describe your current stage of life? (Select all that apply)

How would you describe your current stage of life? (Select all that apply)

Which of the following best describes you, select all that apply:

Which of the following best describes you, select all that apply:

Please explain your answer in a few words.

What motivates you to donate? (Select all that apply)

What motivates you to donate? (Select all that apply)

What stops you from donating, or makes you hesitate?(Select all that apply)

What stops you from donating, or makes you hesitate?(Select all that apply)

When choosing where to donate, what matters most to you? (Select your top 3)

When choosing where to donate, what matters most to you? (Select your top 3)

What types of causes or social issues matter most to you personally?

What types of causes or social issues matter most to you personally?

How important is it to you that a cause or organization shares your values?

How important is it to you that a cause or organization shares your values?
A
B
C
D

Do you research an organization before you donate or get involved?

Do you research an organization before you donate or get involved?
A
B
C
D

What kind of information do you look for before deciding to give? (Select all that apply)

What kind of information do you look for before deciding to give? (Select all that apply)

Have you ever donated through social media (ex. Instagram, TikTok etc)

Have you ever donated through social media (ex. Instagram, TikTok etc)
A
B

What platform(s) do you usually discover causes or donation opportunities on? (Select all that apply)

What platform(s) do you usually discover causes or donation opportunities on? (Select all that apply)

Have you ever started to donate online and then quit before finishing the transaction?

Have you ever started to donate online and then quit before finishing the transaction?

When donating online what is most important to you? (Select up to 3)

When donating online what is most important to you? (Select up to 3)

Have you ever donated or taken action because you saw it on social media?

Have you ever donated or taken action because you saw it on social media?
A
B

If yes, what influenced that action the most

If yes, what influenced that action the most

How likely are you to share a cause or campaign you care about on your own social channels?

How likely are you to share a cause or campaign you care about on your own social channels?
I would neverI definitely would

Besides money, how else do you like to support causes you care about?(Select all that apply)

Besides money, how else do you like to support causes you care about?(Select all that apply)

Do you think non-monetary support (like reposting or volunteering) is just as valuable as donating money?

Do you think non-monetary support (like reposting or volunteering) is just as valuable as donating money?
A
B
C

Would you be more likely to help a cause if it offered ways to contribute that didn’t involve money?

Would you be more likely to help a cause if it offered ways to contribute that didn’t involve money?
A
B
C

What helps you move from just learning about a cause to taking action?

Optional final thoughts.

What would make you more likely to donate or get involved with a cause?

Is there anything else you’d like to share about how you give back or how you’d like to?

Would you be open to a follow-up interview or sharing more about your experiences?

Would you be open to a follow-up interview or sharing more about your experiences?
A
B

If yes, please provide your name and email