Relationship Management
- Communicate daily with influencers through DMs.
- Answer questions, resolve issues, and ensure influencers feel supported.
- Build long-term relationships by encouraging repeat content and offering incentives.
Pipeline Tracking & Reporting
- Maintain up-to-date trackers for outreach, approvals, samples shipped, and content posted.
- Collect ad codes from affiliates for use in campaigns.
- Report weekly on influencer funnel performance (outreach → approvals → content → GMV impact).
Performance Optimization
- Monitor which influencers and content angles perform best.
- Funnel top-performing influencers into community or paid collaborations.
- Suggest improvements in commission rates, incentives, or messaging.
Collaboration with Team
- Work closely with Project Managers to align on campaign goals.
- Coordinate with Community Managers to move influencers into Discord for nurturing.
- Share winning creators and content angles with the Paid influencers and Ads teams.