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Find Your Strategic Blind Spot
Uncover what’s silently holding back your brand’s growth — through the lens of behavioural strategy.
Q1. When someone asks “What makes your brand different?” you…
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Q1. When someone asks “What makes your brand different?” you…
A
A) Nail it in one sentence with clarity and confidence
B
B) Say a few things, but it feels vague
C
C) Freeze — not even sure how to explain it
Q2. How does your current messaging impact conversions?
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Q2. How does your current messaging impact conversions?
A
A) Strong results — it triggers real buyer action
B
B) Some traction, but not consistent
C
C) Not sure — engagement is low or unpredictable
Q3. Which statement best reflects your offer positioning?
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Q3. Which statement best reflects your offer positioning?
A
A) It’s based on deep customer insight and tested angles
B
B) It’s based on what others in the market are doing
C
C) Honestly… it just felt right at the time
Q4. How emotionally aligned is your messaging with your ideal customer?
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Q4. How emotionally aligned is your messaging with your ideal customer?
A
A) Very — people feel understood and trust me fast
B
B) Somewhat — people “like” it, but don’t always act
C
C) I’m not sure if it even connects emotionally
Q5. What usually happens after someone hears about your brand?
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Q5. What usually happens after someone hears about your brand?
A
A) They reach out, subscribe, or convert quickly
B
B) They follow, but rarely engage or act
C
C) They disappear — I rarely hear from them again
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