I believe I can help.
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If you don’t have content strategy yet, I help you:- Set a strong marketing foundation by defining or refining your Ideal Customer Profile with customer interviews and Jobs-to-be-done framework
- Brainstorm topic categories and create clusters backed by keyword research
- Come up with topic ideas across your Persona marketing funnel
- Set up content production process with all its SOPs
- Oversee the content creation process for quality and track performance
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If you’ve been doing content for a while, but it’s not bringing any results, I help you:- Analyze its quality and performance and create an immediate improvement plan to drive results from existing content
- Do a keyword research and gap analysis to define content clusters to build your topical authority in
- Analyze your content production process and suggest improvements
- Implement a content distribution plan focusing on your core channel(s)
- Land content partnerships for PR and backlinks
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If your B2B SaaS website is feature-focused and people don’t understand it, I help you:- Understand your ICP via customer interviews and craft a Persona cheatsheet for all your marketing messaging moving forward
- Create a new concept and copy for your homepage that resonates with your customer pain points and motivations
I’m also happy to simply jump on a call to give you 1:1 advice and ideas to elevate your content marketing.