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Trust-o-Meter for E-commerce

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Trust Building How well does your platform establish trust with new women users?​

Trust building, the first stage of a trust life-cycle, involves users familiarising themselves with a digital platform either individually or through proxies like family members and intermediaries. ​

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Platforms can generate greater trust by incorporating features designed for the three determinants of a user's decision-making (platform value, care system, and user resilience) and accounting for constraints in the user's agency. This can improve the adoption of a platform by new women users.​

1. Can your platform load text, images, and video in a low-network or no-internet setting (e.g. Facebook Lite)?

A
B

2. Does your platform provide the option to create multiple user profiles (e.g. Netflix viewer profiles, account switching on Instagram)?

A
B

3. Is your platform represented by a human mediator (e.g. intermediary, customer service representative) who can provide users assistance?

A
B

4. Does your platform provide options to engage with broader consumer opinion of products? (e.g. verified product reviews, aggregate ratings)?

A
B

5. Does your platform conduct user research and incorporate locally-relevant content (e.g. prioritization of local product options versus those shipped from elsewhere, product reviews from similar users) into the user interface?

A
B

6. Does your platform integrate voice-recognition interaction (e.g. speech-to-text functionality in search, audio/video product reviews)?

A
B

7. Does your platform provide a simulation that enables users to test the platform before performing an action (e.g. a walkthrough, a 'trial mode')?

A
B

8. Does your platform provide the user textual and visual indicators on the status of an action (e.g. check-mark symbol, buffer symbol)?

A
B

9. Can a user edit or retract actions on your platform (e.g. remove a product from their cart, choose a different variation of the product after selection)?

A
B

10. Does your platform provide at least two routes for users to engage with products (e.g. adding products to a wishlist and buying them immediately)?

A
B