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Trust-o-Meter for E-commerce

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Trust Building How well does your platform establish trust with new women users?​

Trust building, the first stage of a trust life-cycle, involves users familiarising themselves with a digital platform either individually or through proxies like family members and intermediaries. ​

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Platforms can generate greater trust by incorporating features designed for the three determinants of a user's decision-making (platform value, care system, and user resilience) and accounting for constraints in the user's agency. This can improve the adoption of a platform by new women users.​

1. Can your platform load text, images, and video in a low-network or no-internet setting (e.g. Facebook Lite)?

1. Can your platform load text, images, and video in a low-network or no-internet setting (e.g. Facebook Lite)?
A
B

2. Does your platform provide the option to create multiple user profiles (e.g. Netflix viewer profiles, account switching on Instagram)?

2. Does your platform provide the option to create multiple user profiles (e.g. Netflix viewer profiles, account switching on Instagram)?
A
B

3. Is your platform represented by a human mediator (e.g. intermediary, customer service representative) who can provide users assistance?

3. Is your platform represented by a human mediator (e.g. intermediary, customer service representative) who can provide users assistance?
A
B

4. Does your platform provide options to engage with broader consumer opinion of products? (e.g. verified product reviews, aggregate ratings)?

4. Does your platform provide options to engage with broader consumer opinion of products? (e.g. verified product reviews, aggregate ratings)?
A
B

5. Does your platform conduct user research and incorporate locally-relevant content (e.g. prioritization of local product options versus those shipped from elsewhere, product reviews from similar users) into the user interface?

5. Does your platform conduct user research and incorporate locally-relevant content (e.g. prioritization of local product options versus those shipped from elsewhere, product reviews from similar users) into the user interface?
A
B

6. Does your platform integrate voice-recognition interaction (e.g. speech-to-text functionality in search, audio/video product reviews)?

6. Does your platform integrate voice-recognition interaction (e.g. speech-to-text functionality in search, audio/video product reviews)?
A
B

7. Does your platform provide a simulation that enables users to test the platform before performing an action (e.g. a walkthrough, a 'trial mode')?

7. Does your platform provide a simulation that enables users to test the platform before performing an action (e.g. a walkthrough, a 'trial mode')?
A
B

8. Does your platform provide the user textual and visual indicators on the status of an action (e.g. check-mark symbol, buffer symbol)?

8. Does your platform provide the user textual and visual indicators on the status of an action (e.g. check-mark symbol, buffer symbol)?
A
B

9. Can a user edit or retract actions on your platform (e.g. remove a product from their cart, choose a different variation of the product after selection)?

9. Can a user edit or retract actions on your platform (e.g. remove a product from their cart, choose a different variation of the product after selection)?
A
B

10. Does your platform provide at least two routes for users to engage with products (e.g. adding products to a wishlist and buying them immediately)?

10. Does your platform provide at least two routes for users to engage with products (e.g. adding products to a wishlist and buying them immediately)?
A
B