Welcome to our Developer Ambassador motivation study! At
Advocu we believe that the most important part of any dev ambassador program are... the ambassadors themselves. That's why we decided to run this study about Developer Ambassador's motivation in tech programs.
We are certain that ambassadors in tech programs are unique in their motivations and this study is meant to show them.
After we finish the study, we will prepare the report and share it with the DevRel Community.
Quick introductory note before we start to clarify definitions:
DevRel - internal position - usually Developer Advocate or similar, employed by Tech Company
Developer Ambassador (Champion, Captain, Valuable Professional, Expert)- external position; Ambassadors are part of an official program managed by Tech Company or Open Source Community, but are not employed in these organisations. Some DevRels can also be Developer Ambassadors for other technologies/organisations. Developer Advocates are often responsible for promoting given technology via blog posts, social media, video, podcasts, etc.